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Top questions about selling newsletter sponsorships

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April 13 · Issue #15 · View online
Newspackr: For Media Makers
And… Send!

Hi all,
Tomorrow at 11 a.m. Eastern, I’ll be presenting a session at Newsletter Fest (put together by the folks at Curated) on Selling Newsletter Sponsorships.
You can register here!
So, I thought I’d try a little experiment this month…
I’m going to give a little overview here of what topics I’ll be covering in this presentation, and you can ask your questions between now and the start time tomorrow.
If possible, I’ll either work answers into the presentation or get to them in the Q&A. An on-demand replay should be available following the event if you can’t attend live.
Send any questions to: ryan@montaguestreetmedia.com (or just hit Reply to this email).
Thanks!
And, as always…
PS: If you want to schedule a personal consultation with me (and my partner at Email Revenue Solutions) on how to monetize your newsletter, we’re still offering them as part of the launch of Who Sponsors Stuff — our new database that helps you find sponsors for your newsletter.
Just purchase your consultation here, and we’ll set up a call!
A brief guide to newsletter sponsorships... any questions?
Here’s an overview of what I’ll be covering on Wednesday, April 14 (tomorrow)…
1. Positioning your newsletter
Why would a sponsor want to buy on your newsletter specifically?
2. Pricing your newsletter
How do you set a fair price that won’t scare off potential advertisers?
3. Identifying potential sponsors
What companies are most likely to respond to your pitch?
4. Reaching out to potential sponsors
How do you find your way to the person who can make a buying decision — and get them to yes?
5. Managing your ad inventory for long-term success
Selling one ad is nice; selling out your inventory regularly is the goal. How do you do it?
Send questions to: ryan@montaguestreetmedia.com.
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As a service to readers, Montague Street Media compiles guides to the best resources for media makers…
Maybe you’ll find a great resource you’d missed. And if I missed a great resource, let me know at: ryan@montaguestreetmedia.com.
* * *
Brought to you by…
Who Sponsors Stuff
200+ newsletters tracked. 850+ companies sponsoring email newsletters.
Find your next sponsor.
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