View profile

21 extremely accurate predictions for newsletters in 2021

Revue
 
 
December 8 · Issue #10 · View online
Newspackr: For Media Makers
2021 is gonna be lit, yo…

Well, folks…
I think we can dispense safely with the customary 2020 email greetings that we’ve all come to know and tolerate. In these unprecedentedly trying historically strange times, this email probably does not find you particularly well.
I hope it does find you healthy, at least, and buckling down for a happier, brighter, more productive 2021.
To that end: If you have a newsletter you’re looking to start monetizing through email advertising, or if you have an advertising program you’re looking to expand, feel free to reach out to me here: ryan@montaguestreetmedia.com.
Whether it’s my company or one of the many new platforms being launched to help smaller newsletters sell ads, I’d be happy to help you find the right fit.
Below, you’ll find the usual roundup of actionable media news & tips — and my predictions for 2021 in the newsletter industry :)
See everyone in the New Year.
21 newsletter predictions for 2021
It’s the time of year for predictions. Based on years of experience in the email industry, decades of experience in media, and centuries of experience fiddling with DNS configurations, here’s what I see on the horizon for 2021…
1. The race for earlier and earlier send times will finally be won when someone schedules their newsletter for 11:59:59 p.m. And then the race will begin again.
2. Subscribe Now! pop-ups will continue to infuriate users. Except for all the users who subscribe.
3. Gmail will introduce a new ‘BECAUSE FUCK YOUR NEWSLETTER, THAT’S WHY’ tab. An industry of consultants will be born. They will tell newsletter writers that not many people use Gmail Tabs anyway.
4. Your spouse will go into labor. They will not appreciate your ‘deliverability’ joke. Their revenge will be the baby’s middle name: Unsubscribemee.
5. A new platform for ‘newsletter discovery’ will be launched.
6. You will ask a colleague, “Is this GDPR compliant?”
7. It will not be.
8. Ten or more prominent writers will band together with a paid Substack bundle. They will hire other ornery, dissatisfied writers to improve their copy, fact check, write headlines, etc. They will promote their latest bundle with a stylish piece of art on Instagram. They will then print out their newsletters, staple the stylish piece of art to the front, and distribute their bundle at doctors’ offices across America. They will call their invention a “Stackazine,” and an industry will be born. The industry will thrive for decades, with expense accounts as large as your unread message count, until someone points out that the prominent writers aren’t providing all that much value and their jobs could just as easily be done by some 22-year-olds. The 22-year-olds will be paid in gluten-free pizza and “exposure.” The laid-off prominent writers will start blogs.
9. Someone will start a daily newsletter to aggregate media coverage of Morning Brew. It will be called Morning Morning Brew Brew. It will have a killer referral program.
10. A Golden Age of Email will be proclaimed.
11. The Death of Email will be proclaimed.
12. You will be really, really tempted to try out all the cool stuff in AMP for email. But you will decide to give it another year to see if it catches on.
13. Re: #6 & #7… You will do it anyway.
14. You will finally learn not to take Unsubscribes personally.
15. OK, fine, maybe not… But at least you’ll learn to keep your weeping discreet.
16. Another new platform for ‘newsletter discovery’ will be launched.
17. You will forget to fill out the preheader.
18. Someone will try to sell you their ‘secret’ for growing from 0 to 100K email subscribers in one month. The secret ingredient is crime.
19. The world’s first newsletter-discovery-platform discovery platform will be launched. No one will ever discover it.
20. A new ESP will be born. It will transform the industry — but be missing one crucial feature. You will lose your archives when you migrate away from it.
21. That which is bundled shall be unbundled. That which is unbundled shall be re-bundled. The seas will rise. Mountains will crumble. You will be unable to figure out which word is sending you to the Spam filter.
The word will be “calligraphy.”
🖊️ Recently in Media Notes
Email ads: 5 things you need to know
5 random ideas for finding your niche right now
9 ways to make money from your email newsletter
🌱 Grow
The 3 best stories about finding your audience…
Engagement beats scale: Inside Morning Brew’s approach to subscriber growth
How to use psychology in your newsletter referral program to get more subscribers
We reverse-engineered becoming a LinkedIn influencer
💍 Engage
The 3 best stories about keeping your audience…
How to take your newsletter to Instagram
How to keep your email automations in check
10 ways to improve your email open rates today
💰 Monetize
The 3 best stories about generating revenue with your audience…
How to make money in media without ads
How I built a $5K MRR newsletter within 10 months (and why I sold it)
A handy list of newsletter directories and aggregators
🗞️ In other news...
30 Email Marketing Influencers You Need to Follow in 2020 30 Email Marketing Influencers You Need to Follow in 2020
Publishers can now offer targeted discounts in the App Store Publishers can now offer targeted discounts in the App Store
Mailchimp Is Dead (It Just Doesn’t Know It Yet) Mailchimp Is Dead (It Just Doesn’t Know It Yet)
🛠️ 3 tools I've bookmarked this month
1. Free Profile Picture Maker
2. Out Of Limbo: Win Back Your Newsletter Subscribers
3. Free newsletter poll widget from SparkLoop
🧭 MSM Guides
As a service to readers, Montague Street Media compiles guides to the best resources for media makers…
Maybe you’ll find a great resource you’d missed. And if I missed a great resource, let me know at: ryan@montaguestreetmedia.com.
Did you enjoy this issue?
If you don't want these updates anymore, please unsubscribe here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue
Montague Street Media LLC, 99 Wall Street, #1775, New York, NY 10005