How do you build a successful SaaS brand? The answer seems quite obvious when you look at industry leaders. They build brands by producing and distributing great content.
Today, every company — even SaaS — is a media company because content is often the first interaction a prospect has with a company. To reach and engage their target audience, every company must have a content strategy incorporating different types of content (text, visual, audio, video) and multiple channels and platforms.
- Do you want to learn how to write better?
- How do you approach writing an ebook, white-paper, or an industry book?