I agree with this article by Jeremy Keith (an old school web person I still follow) that AMP doesn’t make sense as an alternative to HTML and isn’t aligned with professional web designer’s needs. Instead, it should strive to supplant itself by working to make standard tech so much better that it’s necessary.
Either way, you probably don’t care that much. The point for me is that it’s still straight forward to build a good website and people are choosing not to do it. It bothers me. I care about the web design industry and I want to see it do well. And it seems like Google and other companies are not trying to help, just trying to introduce their own proprietary solutions to increase their strangle hold on the web. Sigh.