The most interesting thing I recently read about technology is a tweet.
It took 150 years for the automobile to finally implement the self-driving features of the horse. Just saying 😜
I think of this type of comparison often when I hear people talk about the limitations of their technology. Smart watches are not as good as physical watches because they need to be charged. Tablets are not as good as laptops because they lack a mouse. Smart phones are not as good at making phone calls as older candy bar phones. These things are all true.
When building a product that replaces some existing workflow it’s tempting to try to exactly replicate or replace every single detail of the old way. This is a mistake. Instead, how can we help people in ways we haven’t been able to before? How can we push people further than they could have gone? How can we keep people safer than they were before?
Nike decided a while back they wanted to break the two hour marathon barrier. So they worked on shoe tech that would enable runners to run faster and further, with less stress, and less energy loss. Read about it on their website.
The result was the Nike Zoom Vaporfly 4%
. (There is also an Elite version that is not for mass production.)