I write this newsletter to 93 of you every week. A short newsletter takes about 1–2 hours. A well researched deep dive takes about 5–6.
Objectively, it’s a total waste of time. I don’t think it’s contributed to the growth of my podcast one iota. I was speaking to a friend
who runs a much more successful newsletter. He made a good point: He actually thinks I’m harming growth
of my podcast by spending so much time on this this. Spending those hours promoting the podcast would be much more beneficial.
And that’s where everything I’ve spoken about in this email falls apart, a little.
I write this because I enjoy doing it. It’s nice to share thoughts with friends and the resulting conversations are priceless. People reply and teach me things that weren’t even on my radar. I get to write once a week. It pressures me into reading more (or I have nothing to talk about). If I do this for two years, I calculated that I would have written about 50,000 words. That’s nearly a book.
My point? Treating everything like #thehustle
and going big (or go home) is of course, silly. I think however, it is worth being cognisant of when I’m entering the messy middle and doing so voluntarily.