A purple cow is so unique that it doesn’t need an ad. It’s a cut above the competition.
When a new Dunkin’ Donuts store opens — people drive from towns over to try it. It’s a purple cow.
I’m trying to work on making my podcast into a purple cow. Here are some things I’m trying out (let me know if you have any other ideas):
1. Beats 🔊
I ditched my safe corporate intro music for a lofi hip hop beat. I like it more so I thought why not?
2. Get out of the Bubble 💧
I’m trying to get out of the Medicine bubble/establishment — I’m bored of it. I want to hear different perspectives. Doctor against privatisation? Dime in a dozen. I want to hear from the doctor who’s pro-privatisation.
was my first attempt. I was quite pro-Babylon Health so I thought it’d be interesting to hear from a doctor who’s spent the better part of three years campaigning against it.
3. Be Aggressively Exclusionary 😤
Inclusion is all the rage (and rightly so). But it’s OK to be non-inclusionary as long as it’s about peoples’ interests rather than gender, race etc.
Sometimes guests or listeners ask: Why don’t you branch out and do an episode about X? You’ll appeal to more people that way.
Who isn’t part of your movement matters almost as much as who is.
Tribes, Seth Godin
I’m quite bullish on this point. I think it’s important to be clear on who you’re not appealing to. When you appeal to everyone you appeal to no one.
I don’t want to waste anyone’s time. If you don’t enjoy hearing career advice from doctorpreneurs and professors — you’re probably not going to enjoy any of my content.
I want to attract the type of person who would stumble across my podcast and binge every episode. I don’t want to work on convincing anyone to try it.