Sarim was one of the medical student co-founders of QuitGenius
— a smoking cessation app which now has a million paid users.
When they first had the idea, they didn’t actually make QuitGenius. They just made some slides on PowerPoint to show what it would look like (a Minimum Viable Product).
They showed doctors, smokers and investors — and eventually got funded. Only then did they pay someone to actually make the app. Really smart 🧠
I like to go one step further on this. It’s a bit shady, but I like the Minimum Marketable Product more.
This is the absolute bare minimum thing you can make to demonstrate your product. Like a tweet.
Pretend it’s about to come out and gauge interest.
Here’s a tweet
I put out this week. It was seen by 13,000 people and we got 120+ email sign ups from it.
People want it —> time to make it (traditional products do the exact opposite).