1. Be transactional
Social media does offer a lot value — your job is to sweep in, extract all of that value and quickly get away before they hook you.
Like the crow eating roadkill — who flies away seconds before the car flattens it. Be the crow.
Treat the decision to start/continue using any social media with a transactional mindset. Why does this platform deserve 10 hours of my week? What does it offer me? Can I get that same value in 2 hours/week?
2. Delete social media apps and only use on desktop
Facebook makes 88% of its revenue from mobile ads. This leads to the industry maxim: “mobile pays the bills”
Smartphone versions of these services are much more adept at hijacking your attention than the versions accessed through a web browser on your laptop or desktop computer.
3. Das Slow Media Manifest
Media snobbery is 😴 . People who think theatre is the highest form of art. Or that books are always better than films.
There is some merit to consuming more slow
media though. As a famous German essay
puts it — slow media promotes giving you value, monotasking and is more trustworthy.
Basically the opposite of flicking through TikTok with Love Island on in the background.