In Business School, I learn about the value chain. This is the things a company does to bring value to a customer.
For McDonalds, this starts with importing beef from New Zealand all the way to serving it to you in the Drive-Thru (a McDonald’s invention FYI).
Trying to make a value chain for a medical journal is easy. It’s a really short list.
Over the next few weeks, I’m going to send you a really average mini-thesis on what I think is broken with scientific publishing and how to fix it.
If that sounds boring to you — it probably is. I appreciate your support anyway.
Hit <reply> if you’d double dip with me.