Hope you are all having a great week so far.
This Week’s Highlights
Bring Me The Horizon made an interesting integration with their merch and fan Spotify data.
YouTube finally allows you to sell merch on your artist channel albeit through Merchbar.
Music charts are meaningless and the Economist wrote about why.
Startup spotlight this week is on blockchain power fan platform, Sweet
. Fans can earn the token, Sugar, by interacting with different parts of the brand platform. They can then use the tokens earned to redeem them for prizes. The Black Eyed Peas use the platform to power their website and offer a great example of the implementation.
Have a great week!