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If you're wondering where the world is going & another news

Mᴜsᴇᴜᴍwᴇᴇᴋ 🏛's newsletter
If you're wondering where the world is going & another news
By MuseumWeek • Issue #11 • View online
Looking at hundreds of paintings and digital creations a day on the Internet, scrolling up, scrolling down, stopping on a post, observing and letting yourself be carried away by Beauty, suddenly saying to yourself that here is a work of Art that you’d like to see in the tangible world, on a wall or on an easel. Not because it’s famous, but because you feel that you want to see the original.

In the 2000s, museums feared that displaying digitized collections online would prevent audiences to come to their venue. Same issue with allowing visitors to take pictures and share them on social medias (f.i. in the French Musée d'Orsay, it wasn’t allowed to take pictures until 2015).
Today, we know that the question is a bit more complex:
1/ all these digital replicas actually flatter the original, they are glorifying it and are trying to bring back and/or transfer a ‘sacred slice’ of the original. We could question ourselves about the success of this attempt: the opposite phenomenon is happening and these copies incite audiences to see THE original. Why? Just because that’s the way Humans think: they are structurally in quest of the origins of everything. After all, landscape photos make people want to travel more than to stay at home…
2/ After having frightened cultural organizations, digital technology has extended the missions of cultural organizations into the dematerialized space, bringing out the community of "those who will never physically come" in the picture. You might want to read -again?- this 2014 article from the New York Times where Sree Sreenivasan, former Metropolitan Museum’s chief digital officer, shared his views on this topic. Oh, and this article is offered 🎁 to you by MuseumWeek, you don’t have to pay for the reading.
“We are really committed to this idea of reaching people around the world,” Sree Sreenivasan
“We are really committed to this idea of reaching people around the world,” Sree Sreenivasan
So…
If web 1 and web 2 have deeply changed the way Galleries, Librairies, Archives, Museums and Artists are accomplishing their very deep reason-to-be, what should we expect about web3? And especially what about the metaverse, what about NFTs? Should museums invest time, money & human resources into creating new ‘spaces’ to achieve their goals, engage with communities and have a social impact? What will it mean to be a curator, a Gallerist or a community manager in 5 or 10 years?
You can share your thoughts on this Twitter thread, and if you feel like you have a lot to say about this and would like to be a speaker during MuseumWeek talks, kindly drop me an email at benjamin.benita@museum-week.org
More than ever we are anxious about the direction taken by the world and we deeply think that Galleries, Librairies, Archives, Museums, Artists and digital creators have a strong role to play into instilling values, intelligently structuring minds and preparing more resilient societies.
Enjoy the rest of this newsletter, thank you for reading us, have a great week and stay safe.
Benjamin BENITA,
President of Culture For Causes Network
MuseumWeek International social media newsroom
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Email us at contact@museum-week.org if you are interested in joining our international social media newsroom as a volunteer. This is a unique experience that could benefit you personally, as well as your institution. You will also be offered an interview on MuseumWeek magazine.
Email us at contact@museum-week.org if you are interested in joining our international social media newsroom as a volunteer. This is a unique experience that could benefit you personally, as well as your institution. You will also be offered an interview on MuseumWeek magazine.
Good to know
The Canadian Museums Association organizes two virtual days of discussion starting tomorrow April 26, “for and actionable advice to help you and your organization advance Truth and Reconciliation, act sustainably, build relationships with diverse communities, and develop new ways of thinking and doing.”
Our OpenAgenda is ready to list the cultural events that you will organize during MuseumWeek 2022 (13-19 June), we will promote them on our channels. Beyond MuseumWeek 2022, you can also list any event that is at the crossroads of Innovation, Culture and Society, we will also promote them! 🌟Register your events! https://openagenda.com/museumweek
Culture & Innovation: Three Curated News
Museum support for Ukraine: Submit your contribution: NEMO - Network of European Museum Organisations
Culture must not be left behind in the green transition - SEI
Africa’s creatives are promoting sustainability to combat climate change - Quartz Africa
Quote of the week
Compared to the norm among museums and their funding sources of basing impact on “how many” questions (i.e., “how many people were reached?”) or economic outcomes (Berger, Penna, and Goldberg 2010), measuring social impact forces a deeper, more meaningful conversation. Social impact addresses how museums may strengthen a community through education and lifelong learning, helping visitors understand multiple perspectives, and emphasizing the importance of taking care of oneself and others.
- Michelle A. Mileham, Project Manager; Chair, CARE; Utah Division of Arts & Museums, Salt Lake City, UT, in “Measuring the Social Impact of Museums
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