Recognizing a good marketing gimmick in Blagojevich’s famous helmet of hair, Fath created the haircare line around the time Blagojevich was indicted. Their slogan, “It’s Bleep’n Golden,” stems from the infamous wiretap in which the then-governor said Barack Obama’s vacant U.S. Senate seat was “[Bleepin’] golden.” Federal prosecutors said he wanted to leverage it for financial or other benefits.
When Fath first rolled the Blago products out, Delta Laboratories sometimes sold hundreds of bottles a day. Today, he says he still gets a few orders a year.
“Only two uses,” wrote one Pennsylvania customer in the testimonials on the product’s website, “and I’m already feeling scandalous!”