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Manolo Quezon is #TheExplainer Newsletter - Issue #26 Teaser Tussle

Manuel L. Quezon III
Manuel L. Quezon III
Our Electoral Merry-Go-Round is a day delayed. So as not to clog your inbox, this means the Long View weekly edition of the newsletter will also come out on Thursday and not on Wednesday.

Free Press editorial cartoon on Raul Manglapus' Party of Philippine Progress, 1965
Free Press editorial cartoon on Raul Manglapus' Party of Philippine Progress, 1965
This editorial cartoon by E.Z. Izon dates from the Party of Philippine Progress effort of Raul Manglapus to present a “third force” in the usual Nacionalista vs. Liberal contests of the era. It illustrates the derision that usually greets such efforts from the pros.
But with the ruling coalition showing signs it won’t be allowed to fracture in the usual way, and that it has a better than usual chance of participating as a cohesive group come the 2022 polls, all the more business as usual won’t apply to other potential contenders.
Electoral Merry-Go-Round
The President’s party has made it official that he is their candidate for the Vice-Presidency in 2022, with Senator Go as their presidential standard-bearer; they’ve taken in recent days to mock the efforts of Senator Pacquiao to turn his fan clubs into the nucleus of a political party.
JV Ejercito
Was just glad that cooler heads prevailed specially during this Pandemic.

PRRD also allowed giving of ayuda in Manila. The President also did his share in diffusing the tense situation.

Di naman po masama na gustuhin natin magka ayos lalo sa sitwasyon ngayon.
So the President, after the bureaucracy said it couldn’t implement his “do not give aid funds to Manila” order because he wasn’t specific enough, backpedaled after it seemed his wanting to divert aid from the city government to national government offices for distribution instead, was triggering a circling of the wagons by other local governments.
Since the lockdown in Metro Manila and surrounding areas and other big metropolitan areas has put an end to the usual modes for getting noticed, it seems the response of potential candidates has been to intensify the use of the Internet. As I outlined in Newsletter #9, the political calendar portion we’re in, is the pre-October one in which potential candidates are trying to boost their survey numbers, to attract funding and alliances.
Teaser & Jingle Tussle-Jam
Words, music, images combine to make the pitch for the viability of potential candidates.
Leni Robredo
There was an abortive, because spectacularly failed, effort to push the Veep as “MamaLeni” and mercifully now that it’s fizzled out, another effort, “Let Leni Lead,” seems to be having better luck.
The pitch:
Robredo
Robredo
The score:
Let Leni Lead + Dapat Si Leni! Jingle Collab
Let Leni Lead + Dapat Si Leni! Jingle Collab
All of the above, comes from the rag-tag, volunteer-driven efforts egging on the Vice-President to run.
Kay Leni Tayo! #LetLeniLead
Kay Leni Tayo! #LetLeniLead
Ping Lacson
Before we get to his pitch, you need to see this.
There is a YouTube channel, WeNeedALeaderPH, which put forward its purpose as follows:
Ano Ang We Need A Leader 2022?
Ano Ang We Need A Leader 2022?
This was followed by videos encouraging folks to register to vote, and then “reflections” in the nature of “The Next Leader Should Hit The Ground Running” and “A Unifying Leader” as well as We Need a Leader Stories and even a Skit, but more recently music’s been the focus of the channel. Note the use of the music in the pro-Lacson presentation below.
The pitch:
So here’s the pitch, which clocks in at the longest, over four minutes. And note the music.
Lacson
Lacson
The score: a long story
The roster of artists of WeNeedALeaderPH is rather impressive, covering generations and genres. The first one rolled out was Freddie Aguilar, whose campaign song for President Duterte displaced the traditional presidential anthem once he was in office. What Aguilar was for the 70s crowd is what Buendia means to the 90s crowd; generational cross-over can be seen in Aegis and Asin.
Freddie Aguilar - Ang Lider 2022 | We Need A Leader, 2022
Freddie Aguilar - Ang Lider 2022 | We Need A Leader, 2022
Ely Buendia - Metro | We Need A Leader 2022 (Official)
Ely Buendia - Metro | We Need A Leader 2022 (Official)
Aegis - May Bukas Pa Bangon Bayan | We Need A Leader, 2022 | Bisaya
Aegis - May Bukas Pa Bangon Bayan | We Need A Leader, 2022 | Bisaya
Asin - Bayan Kong Mahal | We Need A Leader, 2022
Asin - Bayan Kong Mahal | We Need A Leader, 2022
Asin - Nasud Kong Hinigugma | We Need A Leader 2022 | Bisaya Version
Asin - Nasud Kong Hinigugma | We Need A Leader 2022 | Bisaya Version
Isko Moreno
Isko Moreno of course has genuine showbiz creds and it shows in the ad which is the pithiest but possible the punchiest of the lot, clocking in at precisely 1 minute: perfectly-suited to the short attention span of today’s consumers.
The pitch:
Ito na ang Maynila! Pangakong tinupad ni Mayor Isko!!
Ito na ang Maynila! Pangakong tinupad ni Mayor Isko!!
…And BBM?
In contrast to the battleground in YouTube and in chat apps, Tiktok seems to be Marcos country. Again, it points to the centrality of the youth to the Marcos Rehabilitation Plan. Just the latest saga in the remarkable story of how the Marcoses identified the Inernet as the path to sidestepping history.
Thank you!
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Manuel L. Quezon III
Manuel L. Quezon III @mlq3

I'm a columnist for the Philippine Daily Inquirer; an Editor at large at Spot.ph; I write on history, politics and culture; and I write speeches and have worked in political communications; and I used to broadcast (which is where The Explainer comes from); I also set up and maintain the Philippine Diary Project; this is a newsletter to keep readers abreast of what I've written, am writing, and think about what's going on as well as a way to expand topics and conversations on all sorts of issues. Ideally, this will come thrice weekly:
1. Every Monday: Electoral-Merry-Go Round, on the Road to the 2022 Presidential Elections
2. Every Wednesday or Thurday: My column, "The Long View" along with additional material/thoughts on the topic.
3. Passion Project Weekends: reviews and recommendations books, movies, and other things; updates on The Philippine Diary Project and other things I find interesting. If my podcast comes out, this is when I'd promote it.

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