One of the original Western meat substitute companies, Quorn
has been founded in 1985 in the UK. In 2015 it was acquired for about US$800m by Philippine-based food conglomerate Monde Nissin
. Since then they are gradually expanding in Asia, recently launching a major food service partnership and a marketing campaign
In November, Quorn partnered with 4FINGERS
, Singapore-based fast food chain described to me by a local as “KFC for millennials”. 13 outlets across the island are offering meatless options based on Quorn products - Chickless Wings
and Chickless Nuggets
. They are not 100% plant-based as egg white is used as a binder (Quorn also has a “vegan” range).
I asked Dave Acton, CEO of 4FINGERS about the partnership. He explained they are targeting “flexitarian consumer”. Asked about the popularity of the new offering, he replied:
At this point, it’s safe to say it’s exceeded our forecasts, and inspired us to think about the next [step].
Dave also confirmed they are considering bringing it over to other markets they operate. Which one first? “Australia should be equally receptive” - he said.