Although things never exactly go as planned there still is a lot of value in planning. How come?
“In preparing for battle I have always found that plans are useless, but planning is indispensable.“ 34th President of the USA, Dwight Eisenhower
Very well put, isn’t it? Now that we are convinced that it makes sense to spend time on planning, let’s remember what kind of an approach is meaningful in the light of Eisenhower’s wisdom.
The right approach comes from Jeff Bezos:
Be stubborn on vision, flexible on the details.
And, as always, here is a great method to apply this principle in practice: Budgeting. Simply put, instead of estimating how much time/money/resource etc. our product will require, we start with the budget we are willing to spare. Here is a great step by step guide: