Why Ideation Matters
There are lots of good teams producing mediocre products. They have talented, knowledgeable, smart people but still end up with mediocrity. Why? One of the main reasons I see is that hey don’t have any good ideas in the first place. Actually, if only, we, the creative product people, were given enough time to think we’d generate the best ideas, right? Wrong
Creativity is Something We Do, Not Something We Possess by Nature
There is no doubt we take idea generation for granted. We all know that “let’s have a brainstorming session”
doesn’t work but still hesitate going beyond that. We need structure to be creative. Yeah, that sounds like an oxymoron but I urge you to remember the last time you brainstormed
without any clear structure. Did you, too, feel like a “moron
” 😕 like I did? So, in order not to waste all that precious Inspiration effort, we better have some structure. It’s not difficult to facilitate creativity if we rely on methods but otherwise it’s really difficult. Because there is a lot of misconception about creativity which turned it into a myth. James Clear has a very good summary here
which I believe capture the essence very well.
Hidden Benefits of Ideation
Ideation shouldn’t be kept reserved to only product people. That’s against the idea of Ideation. We need diversity (given the participants have a level of attachment to the case at hand and willingness to participate in Ideation)
in order to gain several perspectives at once and get more dots to connect
When done as a team, Ideation strengthens team bonds. Since it is a fun thing to do and happens in a collaborative and constructive manner, colleagues develop much more positive perspectives on each other.
On an individual level, Ideation increases self confidence
because we get to be creative and autonomous
during the whole process.
And finally, having a chance to voice their ideas and see which ideas gets chosen why help them internalize the final decisions much better.
Ideation in A Nutshell
- Make Inspiration Data Usable
- Generate Ideas
- Prioritize Ideas