This is where we diverge. Where we open up all our senses and try to absorb as much as possible. Imagine yourself being a newborn baby or an alien landed on Earth for the first time. We should be that receptive, that curious. We have to learn as much as possible and as fast as possible.
When it comes to product we have a lot of places to learn from. Mainly from the following.
- Our Company
- North Stars
Inspiration does two things. First, it helps us understand the problem correctly by listening to customers and our company. Then, feeds us with inspiration from competitors, existing patterns and from North Stars.
Of course, we start with users. It’s always, always about them. Nothing works unless they are happy. This is one of the most popular topics in product world so I won’t say much about this. The only thing I want to highlight is that listening to users can’t happen on a project to project basis. It’s crucial that we keep the feedback and data coming all the time. We never know when we might need feedback/data and more importantly if we’ll ever get the time to gather any.
No matter how small or large our company is one thing that doesn’t change is products brought to life by the the entire company. Building a digital product deceives us into thinking that we, the product people, run the whole show but no. It’s not like that. Yes, we get to shape it more than anyone else but more or less each person in the company plays a part in the user experience. There are obvious roles like marketing, sales, support etc. but the not so obvious roles like devops, legal, finance, business development… are also influential on user experience.
Let me give you an example. Take a look at what happened to Revolut (a digital wallet accompanied with a physical card) users outside of Europe. They were disabled
to use Revolut because Revolut couldn’t renew their deal with a payment processor! Yes, that is an extreme example. But it makes its point very well.