Sadly, I had to take off after my talk on the second day so I could beat a Nor'eastah home. Overall, there was a huge sense of community, and an acknowledgement that the last few years have really been a hot mess.
In response to the last few year, CM Group’s Senior Email Designer/Developer
Meghan Sokolnicki noted that that emails are going retro, bringing in lots of rounded corners, waves, and fun, pastel colors.
The message: Retro brings in that nostalgia factor and makes us feel good. So … make your subscribers feel really good. But don’t overdo it! Keep it in line with your brand.
Gregg Blanchard spoke at length about the value of storytelling. I was particularly moved by the story he told of his mother, and how she booked a trip to Hawaii. But it wasn’t just
any trip to Hawaii. This trip had special meaning, because she had been fighting cancer, so to be able to go is magnificent.
Gregg also featured my girl
Samar Owais‘ newsletter
Emails Done Right. I absolutely love Samar’s style of writing, so if you’re not following and subscribed to her newsletter, get on it.
The message: Stories are powerful. Use them, and use them often.