So one, take a deep, cleansing breathe. We’re email marketers. We are made to deal with the unexpected. We create amazing campaigns with nearly no budget and can even wrangle Outlook to do our bidding. We are going to be okay. The pivot is what we’re good at! This is the type of challenge we finud exciting (right…right!?)
Copywriters, its your time to shine! Now’s a great time to check out your content strategy. If you relied on kitschy subject lines but have neglected your copy and email design, start testing it. What use is a supposed 30% open rate if your click-through is low? Are those people really interested or did your subject line mislead them into opening? It’s worth thinking about.
We should really think about what our goals are for these non-revenue generating emails. If your answer is I don’t know, then it’s time to figure it out! If you have an idea but want to bounce it off someone, reach out and we can chat. If I don’t know, I’m sure someone else does!
