As promised, I want to use this newsletter to inform you about new posts and articles of mine, either on my own blog or elsewhere. On Tuesday, my first contribution to the ACM Interactions magazine (“a publication of great influence in the fields that envelop the study of people and computers,” as per their own website) has been published in their blog section. It will also appear in the March/April issue of the print magazine. 🎉
I wrote this article mainly because I believe there is something fundamentally wrong with the way A/B testing is often being conducted and treated in industry, i.e., “run one experiment, look at the p-value, and you have the ultimate, objective proof if something works or not,” which is … questionable at best. Enjoy reading, and I’d love to hear your feedback.