Founder OS

By Matt Gray

1 business growth tip each Saturday AM

1 business growth tip each Saturday AM

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The Soulful Entrepreneur #014: 8 Things I Wish I Knew In My 20s

If you're rich and sick you're going to be unhappy.To be at your best, you need to take care of your mind, body, and soul.I stretch every day.I lift every day.I eat well.Entrepreneurs are athletes. Dial-in your peak performance.


The Soulful Entrepreneur #013: 10 Principles I Live By

Early on I didn’t take hiring as seriously as I should have.Take your time.Only hire people that are curious, competent, and dedicated to your mission.It’s either a HELL YES or a no.


The Soulful Entrepreneur #012: 5 Interview Questions to Avoid Bad Hires

I learned this from a successful founder with multiple $100M+ exits.This is a test to see if someone embraces responsibility.Their answer will tell you a lot about their character.For example, if they laugh and say "no way, that's way too much work and I don'…


The Soulful Entrepreneur #011: 8 Tactics to Win Your Category

A category pirate is a company that owns a category.Tesla owns electric cars.Amazon owns ecommerce.Herb owns cannabis marketing.When in doubt, be a pirate.


The Soulful Entrepreneur #010: How to 10x Your Revenue Through Channel Partners

A channel partner is a company that sells and distributes your product for you.Channel partners include:CollegesRetailersAgenciesResellersInfluencersDistributorsUniversitiesSEO agenciesBranding firmsAffiliate partners


The Soulful Entrepreneur #009: How to Find Your Niche

Ikigai is a Japanese concept referring to something that gives a person a sense of purpose. A reason for living.It takes a moment and turns into something that can change your life.Find the intersection of:What you loveWhat you are good atWhat the world needs…


The Soulful Entrepreneur #008: 12 Daily Habits That Changed My Life

I went from 208 lbs 2 years ago to 185 lbs and more energy than ever.I had blood work done last week. Dr. Kyle Gillett said my health markers are A+.My testosterone has gone from 300 to 700 (we’re back!).I'm in the best shape of my life.Here are 12 daily habi…


The Soulful Entrepreneur #007: 12 Steps to Build Your Winning Content Strategy

People fall in love with your mission. You need to be clear on your WHY.For The Soulful Entrepreneur, my mission is to inspire 1 million entrepreneurs to live life on their terms. At Herb our why is to change the way the world views cannabis.Why does your bra…


The Soulful Entrepreneur #006: How To Be A Soulful Entrepreneur

In today’s issue, I’m going to show you how I set goals. My mission is to help 1 million entrepreneurs scale their businesses and live their dreams.Being a Soulful Entrepreneur is all about filling up all aspects of your life as fully as possible. I don’t neg…


The Soulful Entrepreneur #005: The Day You Became Clear on Your Goals

I’ve been down and out in life. I grew up in a small town called Newmarket. Growing up my closest friend attempted suicide a few times. The pain changed me forever.I learned to not take life for granted. To cherish every moment. I learned to let people know I…


The Soulful Entrepreneur #004: 6 Hacks to Save You 4 Hours a Day

Time saved: 40 minutes a dayStreaks changed my life. I used it to stop smoking weed, stop drinking, and get fit (amongst many other positive habits). It allows me to gamify the good habits I want to instill in my life.For example, when I was trying to stop dr…


The Soulful Entrepreneur #003: 8 Exercises from The Artist's Way that Unleashed My Creativity

Here are 8 of my favorite creative exercises from the book. Give them a try and see how they work for you. Who knows, maybe you are the next Picasso!1. The Morning PagesThis is the first exercise in The Artist's Way and it's a doozy. Every morning, for 3 page…


The Soulful Entrepreneur #002: 10 Lessons I Learned from Charlie Munger

Poor Charlie's Almanack is a collection of notes and essays Munger has written over the years - here are 10 lessons I learned from Charlie:1. The Importance of Independent Thinking"It is remarkable how much long-term advantage people like us have gotten by tr…


The Soulful Entrepreneur #001: Find your reason for being in 22 minutes

Ikigai is a powerful tool for reflecting on your reason for being. After seeing this image I decided I needed to journal. I took out a pen. Grabbed a piece of paper. And wrote down my own personal Ikigai. It ended up being a powerful way of bringing clarity t…