I love what I do.

A lot.

I love building the community around Herb and Soulful Entrepreneur.

I love writing and travelling.

Like you.

But it hasn’t always been this way.

I’ve spent late nights hating what I do. I’ve had night terrors.

I dreaded waking up for work the next day.

I’ve been depressed.

Here we go.

Ikigai is a Japanese concept referring to something that gives a person a sense of purpose. A reason for living.

Find the intersection of:

Here is mine:

You can be the anti [insert something]:

Anti-university = 1:1 course for a specific target market

Anti-book = 250-word summaries of popular books

Anti-Uber Eats = Private chefs at your house for gourmet meals

Anti-doctor = Professional wellness professional in the comfort of your home

Do exactly this:

Example:

Football (interest) + spreadsheets (strength) + coaching (monetization strategy) = 1:1 coaching for high school football teams to moneyball their roster and win 5x more games

I love helping entrepreneurs.

My ideal customers are hungry entrepreneurs that want to make a dent in the universe.

Brainstorm all the ways you can help them.

Talk to them.

Here is a quick example:

I think Genies is a cool company and I love design.

I looked at a Designer role at Genies and found these responsibilities:

I could create a course on “How to Get a Job in Human-Centered Design for the Metaverse” and sell this for $5,000 to graduates from USC, UCLA, and CalTech and aim to get them jobs at cool companies like Genies, Facebook, and Snapchat.

30 students per cohort x $5,000 per student x 8 cohorts a year = $1,200,000 per year

That’s a wrap!

If you enjoyed this newsletter please forward it to one person you think would benefit from it. 

See you again next week.

Much love ❤️

P.S. I’m launching a cohort-based course in June to help entrepreneurs build a scalable marketing engine and grow from $1M to $5M annual revenue.

If you’re interested in joining DM me on Twitter and I’ll send the application.