Google Search Console
is a powerful tool for anyone managing a consumer-facing website. If organic traffic is your goal, Google Search Console is where you start.
First, a sidebar on SEO. Backlinks are the single most important factor for SEO. A perfect website will always rank below a bloated clickbait if nobody links to the perfect website but nytimes.com regularly links to the bloated clickbait. Google Search Console won’t help you with backlinks, but it will help you make the most of your backlinks.
To get started with Google Search Console, you need access to the site’s DNS. Google will ask you to prove you own the site by adding a DNS record. Once you do, you’ll be able to see your “property” (website) on the top left.