Top contenders for the link-in-bio crown



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Top contenders for the link-in-bio crown
By Dan Mason • Issue #2 • View online
🔗 The latest link-in-bio tool is the second to launch in the past few months. Both are free and top of the (link) tree.
✍️ You know how to write the story, but what about the plan behind it? Learn how to build a content strategy.
💰 How has the past year been for writers? For Joanna Penn, not bad. Read where her money came from. 
I’m Dan - welcome to Useful Stuff for Storytellers, the newsletter for busy creatives who value practical advice and fast, free tools. If you enjoy the newsletter, please forward it to a friend and if this was sent to you, join us and subscribe here. You can unsubscribe at any time. Let’s go …

Presenting ... one link that links all your links
Presenting ... one link that links all your links
The taming of the link
LinkTree opened the floodgates to a whole wave of tools designed to sidestep Instagram’s lack of post links.
All do the same basic job of creating a hub for blog posts, portfolios, social connections, sales campaigns or anything else with a link. And they can be used anywhere online, not only Instagram.
My favourite two link-in-bio tools are free. One was launched a few months ago, the other is brand new. Skip to them below if you wish, but first here’s a quick run-down of other notable link-in-bio tools.
A free account with ContactInBio comes with limited backgrounds, similar to LinkTree, but has more customisation options including email contact. The $4.55 per month upgrade comes with many more options. I find the interface a little clunky though.
ContactInBio: Plenty of options, but free account is limited
ContactInBio: Plenty of options, but free account is limited
Campsite’s dashboard is one of the most user-friendly of the bunch and the final page looks polished and professional.
With a free account you can include an image carousel as well as social and content links, which can feature a thumbnail image in square or circle format. A damper is that links have to be added through a connected Instagram account unless you upgrade ($7 per month).
Campsite: Simple and smart, with links only via Instagram (free account)
Campsite: Simple and smart, with links only via Instagram (free account)
Tapkit is the ultimate link tool for serious marketeers. It’s like a cross between a landing page builder and Canva, with a load of snazzy templates to choose from.
The free version comes with most core features, but restricted email leads (which you may not need). Given the power and scope of Tapkit, it’s not surprising the upgrade starts at $15 a month. Here’s a Tapkit video preview
Tapkit: All the bells and whistles for full-on marketing campaigns
Tapkit: All the bells and whistles for full-on marketing campaigns
Milkshake takes a different approach to other link-in-bio tools, providing you with a free way to create a single page or complete mobile website, viewed by swiping between pages like an Instagram Story. It can only be used via the Milkshake app (free for iOS and Android).
You start by selecting templates for pages, which can be customised both for content and style, including pictures and video. Milkshake is free to use, but for a modest £1.49 upgrade you can hide the last page of your website with Milkshake branding.
Milkshake: Create a mobile website ... free
Milkshake: Create a mobile website ... free
My top picks: Znaplink and Bio.Link
Fantastic … and free. Znaplink was launched earlier in 2021 and ticks all the boxes for a powerful, professional, joy-to-use tool. Although design choices are sparce, Znaplink really scores with link carousels, which make this a perfect tool to display multiple stories. Simply create a folder for a topic and project, then add links - images are pulled automatically or upload your own.
For a free tool, the analytics are outstanding, displaying viewers and clicks by country, device and more, within a custom date span.
Znaplink: King of the Carousels
Znaplink: King of the Carousels
And so to the new link on the block … Bio.Link, from the people behind Buy Me a Coffee.
Bio.Link punches well above its weight for style and ease of use AND is completely free. It doesn’t have carousels, but it does have more customisation options than Znaplink - ideal for the freelancer who doesn’t need to display multiple stories.
There are good themes to get you started, or build a page from scratch and customise everything, including backgrounds, fonts and button shapes. Links can include images, video or audio.
Analytics are included and you even have the option to turn off Bio.Link branding. Love it.
Bio.Link: Customise everything in minutes
Bio.Link: Customise everything in minutes
✊ Extra stuff you might like
The Penn is mightier …
How much money can a successful author make, and where does it come from? Joanna Penn certainly fits the description of successful, as an author, podcaster and entrepreneur. It’s heartening that she puts a lot of effort into encouraging other aspiring authors.
In her post Book Sales Revenue Breakdown By Platform, Format, Country, and More 2021, Joanna provides an eye-opening glimpse into the tangled web of publishing and book sales.
Plug and Play Content Strategy
Here’s a hefty 50-page PDF that goes step-by-step through the principles and process of creating a content strategy.
It’s angled towards marketeers and corporate comms teams, rather than journalists, but there’s sound advice for all. Hubspot’s Plug and Play Content Strategy emphasises the critical importance of understanding your audience, as well as providing practical templates to help you plan, as it says, ‘killer content.’
Thank YOU for reading 👏
🌍 I’ve been fortunate to work with so many amazing media professionals, students and causes around the world as a trainer and educator. I frequently receive (and welcome) ‘how do I …’ questions, so I started this newsletter to share the answers for the benefit of creatives like you and me.
Thanks for subscribing and if you have a question or useful stuff you’d like to share, get in touch: Here’s my Bio.Link 😉
⭐️ Main image: Mark Williams/Unsplash
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