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Snapchat - Issue #44

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First of all, happy new year!! 2016 has definitely been a good year for Snapchat and I am very excite
 

Martha Bremmer

January 2 · Issue #44 · View online
Latest news on all things related to Snapchat.

First of all, happy new year!! 2016 has definitely been a good year for Snapchat and I am very excited about what is going to happen in 2017. 
A few articles looking back on the past year (including a quiz to test your knowledge..) and what is coming up in 2017. Rumors are Snapchat is opening an office in the Netherlands, which would be great for advertising. 
Furthermore, Snapchat acquired an AR startup, some nice cases from Disney and Uber and all the times Facebook and Instagram have copied Snapchat in the past year. 
Best wishes and enjoy!

Looking back on 2016
How Snapchat completely dominated 2016
Snapchat's 10 most popular lenses of 2016
Het Jaar van Snapchat - Emerce
Pop Quiz: Snapchat 2017 - eMarketer
Coming up in 2017
5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017 | SocialTimes
Snapchat opent kantoor in Nederland voor advertentiemarkt | Adformatie (Dutch)
Snap’s IPO Roadshow Message: We’re the Next Facebook, Not the Next Twitter - WSJ
Snap Inc. Acquires Israeli Augmented-Reality Startup Cimagine Media (Report) | SocialTimes
Snapchat is using machine learning to work out who is most likely to swipe up on an ad
Cases
Disney is making mini TV series for Snapchat
Disney maakt series voor Snapchat en regelt de advertentieinkomsten zelf | Adformatie (Dutch)
Snapchat Plays Hard to Get With Celebrities and Influencers - The New York Times
An Inside Look at Snapchat's Super Bowl Game Plan and Prices | Special: Super Bowl - AdAge
Now Snapchat has “Filter Games” | TechCrunch
Uber just added Snapchat filters and friend locators to its app - The Verge
Snapchat vs. Others
All the times Facebook copied Snapchat in 2016 - Business Insider
Here's a Timeline Showing Instagram and Snapchat's 2016 War Over the Best Features | Adweek
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