We are back 🔊 Marketing Technology Digest - Issue #110

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Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Hi everyone, Happy Monday!
My name is Pedro Ferreira, and I’m the new Techstars Startup Digest #martech curator. This is the third digest I am curating since 201, and If you are curious about my background, visit my Linkedin profile and don’t hesitate to connect.
This issue has been “frozen” or “on hold” for three years, so it’s more than time to relaunch it. If you have ideas, suggestions, and topics to highlight - please drop me a line.
But for now, let’s get it started 🔊

Happy Martech Day
First things first, there’s a day for everything….so Scott Brinker, VP Platform Ecosystem at HubSpot, and Frans Riemersma of MartechTribe are proposing that the first Tuesday in May — this year, May 3 — henceforth will be known as International Martech Day. #MartechDay
To celebrate the inaugural #MartechDay, they are planning a few things:
  • The release of the brand-new 2022 Marketing Technology Landscape
  • The release of an accompanying 2022 State of Martech Report
  • The ceremony for the 2022 Stackies: Marketing Tech Stack Awards
  • A live (and lively!) webinar on May 3 which will include all of the above…
More here.
But let´s deep-dive into some news:
VENTURES AND DEALS
Taiwan Unicorn Appier Bets On AI-Driven Software For Digital Marketing
Venly Raises 21 Million Euros in Series A to Bring More Users Into Web3
Edward Norton’s EDO Adtech Firm Raised $80 Million
Ubisoft Among $8 Million Investors In Game-Changing Adtech Platform
Deepset raises $14M to help companies build NLP apps
ADVERTISING & PROMOTION
The Ad Tech Vendors Helping Programmatic Go Green
YouTube's huge miss shows digital media ad market is getting hit hard
Distributed Innovation: How Advertisers Are Driving Adtech’s Next Evolution | The Drum
CONTENT & EXPERIENCE
Digital Services Act: The EU’s strict new rules for online content
Google can now remove search results that dox you without second-guessing intent
On A Budget? Follow These 15 Affordable Content Marketing Strategies
5 Content Marketing Ideas for May 2022
SOCIAL & RELATIONSHIPS
What Is BeReal, the New Social Media App Without Filters? Here’s What You Need to Know
Mavrck raises $135M, buys Linkin.bio maker Later in creator and influencer marketing consolidation
Dove's Disturbing Deepfakes Expose Social Media's Toxic Influence on Teen Girls
It's Time to Open the Black Box of Social Media
TikTok isn't a social media platform, according to TikTok
Quitting Twitter? Try These Alternative Social Media Networks
COMMERCE & SALES
10 Top Affiliate Marketing Software Platforms To Maximize Sales In 2022
DATA
Latest Report: “A Cookieless World: The Shifting MarTech Landscape”
Elon Musk’s Twitter Buy Exposes a Privacy Minefield
Leaked Facebook ads document raises fresh questions over GDPR enforcement – TechCrunch
MANAGEMENT
Price Optimization & Management Software Market to witness growth | MarTech Cube
VIDEOS - PODCASTS
Adweek Webinar: Connected TV Advertising Opportunities
Adweek Webinar: Connected TV Advertising Opportunities
Mutiny Raises $50 Million to Improve AdTech
Mutiny Raises $50 Million to Improve AdTech
EVENTS
Ad World 2022 | #1 Online Marketing Conference
Advertising Week Europe: Creative Capital | 16-19 May 2022 |
RESOURCES & REPORTS
Martech investment appetite is stronger than ever but confusion and poor results abound
14 Tech Trends To Leverage In B2B Marketing This Year
FUNNY
A weekly comic strip from AdExchanger
A weekly comic strip from AdExchanger
Last notes
Thanks for reading until the end.
This was the first issue in a while but indeed it’s edition #110 - so bear with us, don´t unsubscribe and more #martech content next week.
Yours,
Pedro Ferreira
Techstars Startup Digest Marketing Technology is curated by:
Pedro Ferreira Pedro Ferreira - International Director in the Media Industry Space
pedro.ferreira@startupdigestmail.com
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