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We are back 🔊 Marketing Technology Digest - Issue #110

Issue #110 — View online — Suggest a link
Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Hi everyone, Happy Monday!
My name is Pedro Ferreira, and I’m the new Techstars Startup Digest #martech curator. This is the third digest I am curating since 201, and If you are curious about my background, visit my Linkedin profile and don’t hesitate to connect.
This issue has been “frozen” or “on hold” for three years, so it’s more than time to relaunch it. If you have ideas, suggestions, and topics to highlight - please drop me a line.
But for now, let’s get it started 🔊

Happy Martech Day
First things first, there’s a day for everything….so Scott Brinker, VP Platform Ecosystem at HubSpot, and Frans Riemersma of MartechTribe are proposing that the first Tuesday in May — this year, May 3 — henceforth will be known as International Martech Day. #MartechDay
To celebrate the inaugural #MartechDay, they are planning a few things:
  • The release of the brand-new 2022 Marketing Technology Landscape
  • The release of an accompanying 2022 State of Martech Report
  • The ceremony for the 2022 Stackies: Marketing Tech Stack Awards
  • A live (and lively!) webinar on May 3 which will include all of the above…
More here.
But let´s deep-dive into some news:
VENTURES AND DEALS
Taiwan Unicorn Appier Bets On AI-Driven Software For Digital Marketing
Taiwan Unicorn Appier Bets On AI-Driven Software For Digital Marketing
Academics-turned-entrepreneurs Yu Chih-han and Winnie Lee led Appier to become Taiwan’s first listed unicorn. Now they’re betting on global demand for the marketing firm’s AI insights.
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Venly Raises 21 Million Euros in Series A to Bring More Users Into Web3
Venly Raises 21 Million Euros in Series A to Bring More Users Into Web3
Venly, a major blockchain technology provider from Belgium, announces it has secured over €21 million (USD$23 million) in Series A funding
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Edward Norton’s EDO Adtech Firm Raised $80 Million
Edward Norton’s EDO Adtech Firm Raised $80 Million
The Culver City-based company is trying to supplant Nielsen’s TV Ratings
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Ubisoft Among $8 Million Investors In Game-Changing Adtech Platform
Ubisoft Among $8 Million Investors In Game-Changing Adtech Platform
In-game advertising could be set for a major shake-up, thanks to the latest investment in French adtech start-up Gadsme.
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Deepset raises $14M to help companies build NLP apps
Deepset raises $14M to help companies build NLP apps
Deepset, a startup developing a open source framework and managed service for building NLP apps, has raised $14 million in a venture funding round.
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ADVERTISING & PROMOTION
The Ad Tech Vendors Helping Programmatic Go Green
The Ad Tech Vendors Helping Programmatic Go Green
Digital media has a big carbon footprint, too. The energy required to compute code for advertising generates roughly 2% of the internet’s total emissions.
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YouTube's huge miss shows digital media ad market is getting hit hard
YouTube's huge miss shows digital media ad market is getting hit hard
Google’s YouTube was expected to show ad revenue growth of 25%. That number came in way short at 14%.
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Distributed Innovation: How Advertisers Are Driving Adtech’s Next Evolution | The Drum
Distributed Innovation: How Advertisers Are Driving Adtech’s Next Evolution | The Drum
Are we seeing a boom in how media monetizes its efforts? As part of our Deep Dive into Digital Advertising, David Billings, head of digital media at EPAM Systems, looks under the hood of retailers’ latest adtech evolution: bold new media platforms tailored to a post-cookie world.
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CONTENT & EXPERIENCE
Digital Services Act: The EU’s strict new rules for online content
Digital Services Act: The EU’s strict new rules for online content
The Digital Services Act is a landmark piece of legislation from the EU which demands tech companies take control of content moderation.
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Google can now remove search results that dox you without second-guessing intent
Google can now remove search results that dox you without second-guessing intent
Google is expanding its policies around removing search results with personally identifying information to include links that may point to your home address, phone number, and more.
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On A Budget? Follow These 15 Affordable Content Marketing Strategies
On A Budget? Follow These 15 Affordable Content Marketing Strategies
When it comes to implementing an effective marketing strategy, money isn’t the only thing that matters.
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5 Content Marketing Ideas for May 2022
5 Content Marketing Ideas for May 2022
The May 2022 installment of our long-running content ideas series suggests focusing on competitors, specialized reports, local content, product profiles, and “National Brother’s Day.”
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SOCIAL & RELATIONSHIPS
What Is BeReal, the New Social Media App Without Filters? Here’s What You Need to Know
What Is BeReal, the New Social Media App Without Filters? Here’s What You Need to Know
The new photo-sharing app BeReal might be the first actually authentic social media platform. Here’s what you need to know.
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Mavrck raises $135M, buys Linkin.bio maker Later in creator and influencer marketing consolidation
Mavrck raises $135M, buys Linkin.bio maker Later in creator and influencer marketing consolidation
Mavrck, which operates a platform for brands and media companies to source and engage with influencers for marketing campaigns, nabs $135M, scoops up Later
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Dove's Disturbing Deepfakes Expose Social Media's Toxic Influence on Teen Girls
Dove's Disturbing Deepfakes Expose Social Media's Toxic Influence on Teen Girls
The beauty brand is tackling this problem head-on in its latest campaign
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It's Time to Open the Black Box of Social Media
It's Time to Open the Black Box of Social Media
Scientific American is the essential guide to the most awe-inspiring advances in science and technology, explaining how they change our understanding of the world and shape our lives.
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TikTok isn't a social media platform, according to TikTok
TikTok isn't a social media platform, according to TikTok
TikTok says it’s more of an “entertainment platform.” Experts chime in on how they view the app and why the definition matters.
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Quitting Twitter? Try These Alternative Social Media Networks
Quitting Twitter? Try These Alternative Social Media Networks
Are billionaires, invasive ads, and trolls turning your favorite online social space into a trash fire? There are better options out there if you know where to look. These are our favorites.
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COMMERCE & SALES
10 Top Affiliate Marketing Software Platforms To Maximize Sales In 2022
10 Top Affiliate Marketing Software Platforms To Maximize Sales In 2022
Affiliate marketing is an excellent way to drive sales and brand awareness. Check out the top affiliate marketing software options for 2022.
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DATA
Latest Report: “A Cookieless World: The Shifting MarTech Landscape”
Latest Report: “A Cookieless World: The Shifting MarTech Landscape”
A Cookieless World: The Shifting MarTech Landscape found both B2B and B2C respondents, marketers are reprioritizing market research.
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Elon Musk’s Twitter Buy Exposes a Privacy Minefield
Elon Musk’s Twitter Buy Exposes a Privacy Minefield
The social network’s user data and more will soon be at the whims of the world’s richest man. Who’s worried?
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Leaked Facebook ads document raises fresh questions over GDPR enforcement – TechCrunch
Leaked Facebook ads document raises fresh questions over GDPR enforcement – TechCrunch
Motherboard/Vice had an explosive report on Facebook’s business yesterday that’s sure to raise fresh questions over the lack of enforcement of European privacy laws against the adtech giant. The report is based on a leaked internal document written last year by privacy engineers on its Ad and Business product team. The document, which is entitled […]
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MANAGEMENT
Price Optimization & Management Software Market to witness growth | MarTech Cube
Price Optimization & Management Software Market to witness growth | MarTech Cube
The global price optimization and management software market is estimated to register growth at a CAGR of 16.3% during the forecast period of 2021 to 2031
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VIDEOS - PODCASTS
Adweek Webinar: Connected TV Advertising Opportunities
Adweek Webinar: Connected TV Advertising Opportunities
Mutiny Raises $50 Million to Improve AdTech
Mutiny Raises $50 Million to Improve AdTech
EVENTS
Ad World 2022 | #1 Online Marketing Conference
Ad World 2022 | #1 Online Marketing Conference
Ad World is the world’s largest online advertising event happening on 2-3 May 2022. Join 50,000+ of the world’s brightest minds in advertising to learn, share secrets and connect online.
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Advertising Week Europe: Creative Capital | 16-19 May 2022 |
Advertising Week Europe: Creative Capital | 16-19 May 2022 |
Advertising Week Europe: Creative Capital will explore London’s contribution to the global creative landscape and uncover its future as the beating heart of Britain’s creative economy.
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Programmatic I/O 2022 Las Vegas | AdExchanger
Date: May 24-25
Location: MGM Grand, Las Vegas, Nevada, US
Estimated Cost: $1,395 – $1,995
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RESOURCES & REPORTS
Martech investment appetite is stronger than ever but confusion and poor results abound
Martech investment appetite is stronger than ever but confusion and poor results abound
Two new reports into the state of marketing technology and automation utilisation show marketers are keen for the kit, but aren’t so good at using or understandingit
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14 Tech Trends To Leverage In B2B Marketing This Year
14 Tech Trends To Leverage In B2B Marketing This Year
Tech solutions allow companies to reach a wider audience, yet in highly personalized and niche ways that can improve results and engagement.
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FUNNY
A weekly comic strip from AdExchanger
A weekly comic strip from AdExchanger
Last notes
Thanks for reading until the end.
This was the first issue in a while but indeed it’s edition #110 - so bear with us, don´t unsubscribe and more #martech content next week.
Yours,
Pedro Ferreira
Techstars Startup Digest Marketing Technology is curated by:
Pedro Ferreira Pedro Ferreira - International Director in the Media Industry Space
pedro.ferreira@startupdigestmail.com
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