While Mark Zuckerberg is sitting on the hot seat in front of Congress we still have to continue marketing and trying to stay ahead of the marketing technology curve.
This week we have two podcasts. The first interview is with John Ridding, the CEO of the Financial Times. In the interview, he discusses how the paper built a paid digital subscription model when the conventional wisdom was paid subscriptions don’t work online. FT has 900K subscribers and roughly 2/3rds are paying subscribers who spend at least $350/year.
The other podcast is an interview with Tim Cook and he discusses all things Apple. He always gives great interviews and this one doesn’t disappoint.
Dig in and enjoy.