Apr 12, 2018

Marketing Technology - Issue #93

Issue #93 — View online — Suggest a link

Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

While Mark Zuckerberg is sitting on the hot seat in front of Congress we still have to continue marketing and trying to stay ahead of the marketing technology curve.

This week we have two podcasts. The first interview is with John Ridding, the CEO of the Financial Times. In the interview, he discusses how the paper built a paid digital subscription model when the conventional wisdom was paid subscriptions don’t work online. FT has 900K subscribers and roughly 2/3rds are paying subscribers who spend at least $350/year.

The other podcast is an interview with Tim Cook and he discusses all things Apple. He always gives great interviews and this one doesn’t disappoint.

Dig in and enjoy.

Frank

Articles:

Smart marketing still hinges on humanity, not technology - MarTech Today

It’s because Amazon adds technologies sympathetically, with the customer experience front and center

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How the acceleration of AI will drive digital transformation: Automation and personalization - MarTech Today

Every department is responsible for understanding the role that AI plays in this tech stack, but many are still unaware of AI’s presence within their marketing software

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How Brands Are Getting More Sophisticated at Using Location Data – Adweek

As such, location data soon became more about building sophisticated targeting strategies, measuring campaign effectiveness and gaining deep customer insights.

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What mobile marketers really need to know about deep linking - Marketing Land

Without deferred deep linking, a user who downloads the app after clicking an ad will launch the app and see the home page, not the relevant promotion

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Appsflyer: Mobile app fraud hit $800 million in Q1, up 30% | VentureBeat

Mobile tracking and marketing firm AppsFlyer said in a new study that mobile app marketers were exposed to $700 million to $800 million in ad fraud in the first quarter of 2018, up 30 percent compared to the quarterly average for 2017

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4 questions for YouTube’s performance ads product lead - Think with Google

With cross-device conversion measurement, marketers can not only track conversions from digital video, they can also track them across different screens.

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What is a Digital Experience Platform and Why Should You Care? | e-Spirit

Delivering this digital experience requires the complex interaction of people, processes and technologies across an organization, working in complete harmony to capture the attention of buyers, build trust and compel them to action

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New Blockchain MarTech Landscape shows 400% growth in 6 months - ClickZ

The explosion in the crypto market is driving innovation in decentralized MarTech. It took over three years for digital marketing technology solutions as a whole to grow 400%from 2014 to 2017 and this market shows no signs of slowing down

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Changes in Marketing Priorities and Marketing Technology Trends | Deloitte US

Marketing leaders, in general, say they are not responsible for innovation or the development of new products, but they are experiencing higher levels of overall responsibility in their organizations

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Podcast Episodes:

Financial Times CEO John Ridding talks paywalls on Recode Media podcast - Recode

We really want to achieve the habit in digital that people used to have in print. A metered model kind of goes against that because you’re, by definition, rationing. … Ideally, you spend a month with the FT, you get to appreciate it, you become a subscriber.”

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Apple CEO Tim Cook, Recode’s Kara Swisher and MSNBC’s Chris Hayes: transcript - Recode

“Revolution: Apple Changing the World” starts right now.

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Techstars Startup Digest Marketing Technology is curated by:

Pedro Ferreira - International Director in the Media Industry Space
pedro.ferreira@startupdigestmail.com

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