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Marketing Technology - Issue #93

Issue #93 — View online — Suggest a link
Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

While Mark Zuckerberg is sitting on the hot seat in front of Congress we still have to continue marketing and trying to stay ahead of the marketing technology curve.
This week we have two podcasts. The first interview is with John Ridding, the CEO of the Financial Times. In the interview, he discusses how the paper built a paid digital subscription model when the conventional wisdom was paid subscriptions don’t work online. FT has 900K subscribers and roughly 2/3rds are paying subscribers who spend at least $350/year. 
The other podcast is an interview with Tim Cook and he discusses all things Apple. He always gives great interviews and this one doesn’t disappoint. 
Dig in and enjoy.
Frank

Articles:
Smart marketing still hinges on humanity, not technology - MarTech Today
How the acceleration of AI will drive digital transformation: Automation and personalization - MarTech Today
How Brands Are Getting More Sophisticated at Using Location Data – Adweek
What mobile marketers really need to know about deep linking - Marketing Land
Appsflyer: Mobile app fraud hit $800 million in Q1, up 30% | VentureBeat
4 questions for YouTube’s performance ads product lead - Think with Google
New Blockchain MarTech Landscape shows 400% growth in 6 months - ClickZ
Changes in Marketing Priorities and Marketing Technology Trends | Deloitte US
Podcast Episodes:
Financial Times CEO John Ridding talks paywalls on Recode Media podcast - Recode
Apple CEO Tim Cook, Recode’s Kara Swisher and MSNBC’s Chris Hayes: transcript - Recode
Techstars Startup Digest Marketing Technology is curated by:
Pedro Ferreira Pedro Ferreira - International Director in the Media Industry Space
pedro.ferreira@startupdigestmail.com
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