Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
On behalf of my other curators, we wish you a safe and joyous holiday season. In case you want to do a little work over the next couple of weeks, we’ve curated some 2018 retrospectives, some 2019 predictions and a selection of interesting articles for your reading pleasure.
There will be a rise of data lakes built on cloud platforms, i.e., Microsoft Azure or Google. It’s from these data lakes which intelligence will be gleaned, via AI, to inform marketing automation programs
As the retail landscape evolves and customers expect more than ever, brands are looking for ways to stand out in a more connected, on-demand, personalized world — all while making their store experience work as hard for them as possible,