Sep 7, 2018

Marketing Technology - Issue #101

Issue #101 — View online — Suggest a link

Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Email marketing turned 40 this year. In May of 1979, Gary Thuerk sent an unsolicited email pitch to 400 business prospects. His campaign generated $13 million in sales. Unsolicited emails became the norm but consumers didn’t start calling it “spam” until the late 90’s. Email is still a high ROI tool and martech has analyzed nearly 1 Billion emails to help you improve your campaigns.

This week there are also articles about AB testing, the latest twitter tactics, blockchain’s impact on click fraud and AI.

Dig in and enjoy.

-F

Articles:

Email marketing turned 40 this year. Now what? - Marketing Land

On May 3, 1978, a marketer for Digital Equipment Corporation named Gary Thuerk sent an unsolicited email pitch to 400 business prospects. Although the email blast resulted in an avalanche of privacy complaints, it served as the foundation of email marketing as we know it today.

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Email Marketing Statistics 2018: Nearly 1 Billion Emails Analyzed to See the Most Important Trends and Metrics for Ecommerce Marketers Before Black Friday

Automated emails have up to 309% higher open rates and 455% better click rates than bulk newsletter campaigns

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There is Nothing Magical About 95% Statistical Significance

There is a cost to not acting on the information you have and instead opting to wait for greater certainty, but we rarely make a robust effort to calculate that opportunity cost and compare it to the potential gains of continued testing.

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Digital Marketing Trends That Are Changing The Way We Market To Consumers

Technology has allowed marketers to track where their ads are placed and ensure that real consumers, rather than automated bots, are clicking on their ads. This makes customer engagement data more reliable and makes sure brands’ marketing assets are not being put to waste.

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Retweeting Your Own Tweets Can Boost Your Reach and Engagement

This strategy helped us to generate 122 percent more impressions, 87 percent more engagements, and 90 percent more link clicks for our top tweets.

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What blockchain technology can do for online advertising | SmartBrief

So, if the players in the marketplace agree to clean it up and adopt blockchain technology, then each transaction can be transparent, advertisers can see who the legitimate suppliers of inventory are, fraudsters can be eliminated and the technology can facilitate supply chain transparency.

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Have We Entered the Era of Blitz Marketing with AI? | ECM TechNews

But overall, we haven’t completely changed the traditional way of marketing. The marketing teams, helped by the creative agencies, have come together to propose catchy campaigns

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Techstars Startup Digest Marketing Technology is curated by:

Pedro Ferreira - International Director in the Media Industry Space
pedro.ferreira@startupdigestmail.com

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