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Marketing Technology - Issue #101

Issue #101 — View online — Suggest a link
Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Email marketing turned 40 this year. In May of 1979, Gary Thuerk sent an unsolicited email pitch to 400 business prospects. His campaign generated $13 million in sales. Unsolicited emails became the norm but consumers didn’t start calling it “spam” until the late 90’s. Email is still a high ROI tool and martech has analyzed nearly 1 Billion emails to help you improve your campaigns.
This week there are also articles about AB testing, the latest twitter tactics, blockchain’s impact on click fraud and AI.
Dig in and enjoy.
-F

Articles:
Email marketing turned 40 this year. Now what? - Marketing Land
Email Marketing Statistics 2018: Nearly 1 Billion Emails Analyzed to See the Most Important Trends and Metrics for Ecommerce Marketers Before Black Friday
There is Nothing Magical About 95% Statistical Significance
Digital Marketing Trends That Are Changing The Way We Market To Consumers
Retweeting Your Own Tweets Can Boost Your Reach and Engagement
What blockchain technology can do for online advertising | SmartBrief
Have We Entered the Era of Blitz Marketing with AI? | ECM TechNews
Techstars Startup Digest Marketing Technology is curated by:
Pedro Ferreira Pedro Ferreira - International Director in the Media Industry Space
pedro.ferreira@startupdigestmail.com
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