Email marketing turned 40 this year. In May of 1979, Gary Thuerk sent an unsolicited email pitch to 400 business prospects. His campaign generated $13 million in sales. Unsolicited emails became the norm but consumers didn’t start calling it “spam” until the late 90’s. Email is still a high ROI tool and martech has analyzed nearly 1 Billion emails to help you improve your campaigns.
This week there are also articles about AB testing, the latest twitter tactics, blockchain’s impact on click fraud and AI.
Dig in and enjoy.