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Marketing Technology Digest - Issue #112

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Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Hi everyone, Happy Monday!
Pedro Ferreira here, your Techstars Startup Digest #martech curator.
Get ready for the usual dose of diverse content🔊

VENTURES AND DEALS
Marketing data management platform Claravine nabs $16M
Rain nabs $11M to build voice products for brands
Improvado Raises $22 Million in Series A Funding, Launches Marketing & Sales Data Aggregation Platform for Enterprise
Pyramid Analytics Closes $120 Million Series E Financing
ADVERTISING & PROMOTION
Apple touts benefits of privacy-preserving ad tech in pitch to advertisers
Google Topics Resembles Contextual Advertising
CONTENT & EXPERIENCE
Netflix is reportedly looking into livestreaming
SOCIAL & RELATIONSHIPS
Meta Platforms: A Loser In The New Ad-Tech Landscape
TikTok to surpass YouTube in US
2021 Saw Marketing Agencies Launch Gaming Offerings. Here’s How Things Are Playing Out
COMMERCE & SALES
How AR and VR are transforming customer experiences
DATA
Five Reasons Why Ad Tech Businesses Need to Prioritise Privacy
MANAGEMENT
Transforming Work: Workplace Management Tech for the Flexible Workforce
VIDEOS - PODCASTS
Panel: After the "Pivots": The Three Things We Learned In a Crisis: Omnichannel Media Planning Now
Panel: After the "Pivots": The Three Things We Learned In a Crisis: Omnichannel Media Planning Now
the next generation of online video content   what if 2020s rules no longer apply
the next generation of online video content what if 2020s rules no longer apply
Advertisers Day 2022: How to Effectively Use Data in Advertising Without Objections from Customers
Advertisers Day 2022: How to Effectively Use Data in Advertising Without Objections from Customers
The Future of E-Commerce and Role of Social Commerce
The Future of E-Commerce and Role of Social Commerce
“It’s kind of an obscure industry,” says Awin CEO Adam Ross in the OMR Podcast International
EVENTS
Activate Summit '22 - London
DigiMarCon Canada East 2022 · Montreal, QC · May 16 - 17, 2022 · Digital Marketing, Media and Advertising Conference & Exhibition
The World’s Most Important Gathering of CMOs and Marketing Executives™
RESOURCES & REPORTS
Magic and Math: Why Marketing Leaders Need to Reconnect with their Creative Roots
Adtech: Macroeconomic trends
Key Digital Marketing Statistics To Support Creative Advertising Strategy In 2022
FUNNY
Last notes
I´m heading to OMR in Hamburg. If around ping me.
See you next week in your inbox. Cheers,
Pedro Ferreira
Techstars Startup Digest Marketing Technology is curated by:
Pedro Ferreira Pedro Ferreira - International Director in the Media Industry Space
pedro.ferreira@startupdigestmail.com
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