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Marketing Technology Digest - Issue #111

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Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Hi everyone, Happy Monday!
Pedro Ferreira here, your Techstars Startup Digest #martech curator.
This week, I bring you again a good dose of news, contents, reports to try cover different fields of the Martech ecosystem. Let’s get it started because it´s a long one 🔊

VENTURES AND DEALS
Blavity, Revolt and Black Enterprise on Why More Dollars Need to go to Black-Owned Media
Serena Williams’ venture fund invests seven figures In British martech platform
DRUID raises $15 million in Series A financing round
ADVERTISING & PROMOTION
Programmatic Advertising 2022: As programmatic sees a rise in ad spends; connected TV too plays catch-up
Flourishing channels present new opportunities for advertisers
CONTENT & EXPERIENCE
Reimagine the Ad Experience
Spotify Releases Brand Lift Ad Measurement Tool
TikTok to Reveal Contextual Ad Solution TikTok Pulse at NewFronts
Cameo lays off nearly 25% of its staff
Web 3.0 To Change The Landscape Of Social Media And Online Content
SOCIAL & RELATIONSHIPS
37% of Consumers Trust Social Media Influencers Over Brands
Elon Musk thinks he can double Twitter’s revenue through subscriptions alone
COMMERCE & SALES
E-commerce stocks plummet as consumers pull back online spending
Find, Engage and Delight the Hybrid Shopper
DATA
Apple Mail Now Blocks Email Tracking. Here’s What It Means for You
How data can improve your website's accessibility
Data mesh vs. data fabric: Eliminate humans or use them more intelligently
MANAGEMENT
Enpass launches first offline password management tool for enterprises | VentureBeat
Google Docs wants to replace your project management tool with these features
Tech employees organizing their workplaces drew on this mutual aid tool
VIDEOS - PODCASTS
Advertisers Can Get Results Without Overspending on Tech: Havas’s Mike Bregman
Advertisers Can Get Results Without Overspending on Tech: Havas’s Mike Bregman
MARTECH SCENARIO AND EVOLUTIONS
MARTECH SCENARIO AND EVOLUTIONS
What tech marketers can't live without in 2022
What tech marketers can't live without in 2022
EVENTS
Social Media Week 2022 - MAY 9–11, 2022
Elevate: AI 2022
RESOURCES & REPORTS
Google Has Already Blocked More Than 8 Million Ads Related to the War in Ukraine
Martech Trends Every Marketer Should Know
Dealing With Netflix’s Subscriber Loss Is More Complex Than Just Turning On Ads
FUNNY
Tom Fishburne
“Chief Something Officer” - new cartoon and post on the evolving CMO title and role https://t.co/Ctpf0tq5ob
#marketing #cartoon #marketoon https://t.co/cX19194we5
Last notes
The Drum Awards have seen and rewarded amazing work from around the global marketing and media industry.
In fact, over 1,000 companies like yours ​have submitted over 3,000 entries in 2022 already.And the good news is, you can choose from 10 competitions taking place over the next few months. More here.
Hope you liked this issue. Don´t be shy, and send any recommendations or tips my way to improve and deliver to the community.
Yours,
Pedro Ferreira
Techstars Startup Digest Marketing Technology is curated by:
Pedro Ferreira Pedro Ferreira - International Director in the Media Industry Space
pedro.ferreira@startupdigestmail.com
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