Marketing Technology

By Pedro Ferreira

Marketing Technology Digest - Issue #111

#111・ May 9, 2022

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Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Hi everyone, Happy Monday!

Pedro Ferreira here, your Techstars Startup Digest #martech curator.

This week, I bring you again a good dose of news, contents, reports to try cover different fields of the Martech ecosystem. Let’s get it started because it´s a long one 🔊

VENTURES AND DEALS

Blavity, Revolt and Black Enterprise on Why More Dollars Need to go to Black-Owned Media

At NewFronts, companies outlined the types of unique Black audiences they have, as well as debunked myths, like limited scale

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Serena Williams’ venture fund invests seven figures In British martech platform

OpenSponsorship already has 12,000 athletes on its platform globally, with former Team GB Swimmer, Charlie Turner, on board as head of UK.

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DRUID raises $15 million in Series A financing round

DRUID, the end-to-end platform for building AI-driven conversational business applications, announces that it has raised a fresh round of funding.

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ADVERTISING & PROMOTION

Programmatic Advertising 2022: As programmatic sees a rise in ad spends; connected TV too plays catch-up

Future of Programmatic Advertising: As per IAS, programmatic is the future as brands increase digital ad spends to 30-40% in the space

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Flourishing channels present new opportunities for advertisers

Recent advances in adtech have multiplied opportunities in this omnichannel landscape. Meanwhile, emerging channels can now be combined symbiotically to deliver integrated results, says Yahoo’s chief business officer.

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CONTENT & EXPERIENCE

Reimagine the Ad Experience

Marketers who know how to elevate advertising can provide consumers better experiences and more value through that engagement.

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Spotify Releases Brand Lift Ad Measurement Tool

Spotify has released a first-party measurement tool that promises to furnish commercial partners with improved metrics governing the success of their campaigns.

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TikTok to Reveal Contextual Ad Solution TikTok Pulse at NewFronts

Creators and publishers with at least 100K followers will be eligible for a revenue-share component.

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Cameo lays off nearly 25% of its staff

The celebrity video company didn’t see the same Mother’s Day pop it experienced during COVID, its CEO said.

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Web 3.0 To Change The Landscape Of Social Media And Online Content

The introduction of web 2.0 platforms highlighted a bevvy of issues that Web 3.0 could be well placed to fix.

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SOCIAL & RELATIONSHIPS

37% of Consumers Trust Social Media Influencers Over Brands

Social media influencers and online communities are reshaping how consumers form opinions, buy from brands, and get their questions answered

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Elon Musk thinks he can double Twitter’s revenue through subscriptions alone

In a pitch deck to investors, Musk expects Twitter to earn $10 billion in revenue through Twitter Blue and a new unnamed subscription service by 2028.

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COMMERCE & SALES

E-commerce stocks plummet as consumers pull back online spending

Shares of Etsy, Shopify, Wayfair, Poshmark and a number of other e-commerce retailers were falling Thursday afternoon.

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Find, Engage and Delight the Hybrid Shopper

Consumers expect shopping to be seamless blend of physical and digital, and if a brand can’t provide the experience they’re looking for, they’ll find it somewhere else.

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DATA

Apple Mail Now Blocks Email Tracking. Here’s What It Means for You

If you don’t like marketers (or anyone else) knowing when and where you read your email, Apple’s feature will help you reclaim some privacy.

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How data can improve your website's accessibility

Building an accessible and inclusive platform is not just the right thing to do ethically. It can also make your business more successful.

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Data mesh vs. data fabric: Eliminate humans or use them more intelligently

In data integration, data fabric is about eliminating human effort, while data mesh is about smarter and more efficient use of human effort.

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TOP 10 DATA SCIENCE COMPANIES REVOLUTIONIZING BUSINESSES IN 2022

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MANAGEMENT

Enpass launches first offline password management tool for enterprises | VentureBeat

Enpass launches offline password management tool to allow users to store passwords on local devices or in the cloud.

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Google Docs wants to replace your project management tool with these features

Google is taking aim at your favorite project management tool such as Asana or Trello by adding new dropdown and table tools to Google Docs.

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Tech employees organizing their workplaces drew on this mutual aid tool

The Solidarity Fund, a winner of Fast Company’s 2022 World Changing Ideas Awards, is funded by tech workers for tech workers—and supports employees as they engage in workplace activism.

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VIDEOS - PODCASTS

Advertisers Can Get Results Without Overspending on Tech: Havas’s Mike Bregman

MARTECH SCENARIO AND EVOLUTIONS

What tech marketers can't live without in 2022

EVENTS

Social Media Week 2022 - MAY 9–11, 2022

Social Media Week 2022 (#SMW) is gathering a coast-to-coast network of marketing leaders to discuss how brands are navigating new opportunities in social media, what strategies are trending and how embracing convergence is key.

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OMR Festival 2022 | #OMR22 | THE Festival for the Digital Universe! - OMR Events

OMR22 is set! Join us in Hamburg.

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Elevate: AI 2022

Mixed reality, chat-bots, voice search and more are quickly on their way to becoming the norm in ad campaigns. Join Adweek for our live virtual summit Elevate: AI on July 12 to explore cutting-edge trends, tools and platforms. Sign up for free.

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RESOURCES & REPORTS

Google Has Already Blocked More Than 8 Million Ads Related to the War in Ukraine

The tech platform is cracking down on advertisers and publishers looking to profit from controversy.

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Martech Trends Every Marketer Should Know

Sales and marketing executives are already executing new plans and strategies that will continue to propel business growth. After all, companies with

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Dealing With Netflix’s Subscriber Loss Is More Complex Than Just Turning On Ads

The debate following Netflix’s recently released Q1 results illustrates the need for a less binary perspective on advertising vs. subscription models.

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FUNNY

Tom Fishburne

@tomfishburne

“Chief Something Officer” - new cartoon and post on the evolving CMO title and role https://t.co/Ctpf0tq5ob
#marketing #cartoon #marketoon https://t.co/cX19194we5

5:42 PM - 8 May 2022

Last notes

The Drum Awards have seen and rewarded amazing work from around the global marketing and media industry.

In fact, over 1,000 companies like yours have submitted over 3,000 entries in 2022 already.And the good news is, you can choose from 10 competitions taking place over the next few months. More here.

Hope you liked this issue. Don´t be shy, and send any recommendations or tips my way to improve and deliver to the community.

Yours,

Pedro Ferreira

Techstars Startup Digest Marketing Technology is curated by:

Pedro Ferreira - International Director in the Media Industry Space
pedro.ferreira@startupdigestmail.com

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