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Issue #97 — View online — Suggest a link
Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Mary Meeker presented her internet trends report two weeks ago and Apple’s WWDC was last week. It seems like we were just celebrating NYE and the year is almost halfway over. How can a marketer keep all with all the exciting developments in marketing technology and still hit his numbers? Not to worry we have curated some exciting and thought provoking articles for you.
Netflix continues to develop great original content and their predictive analytics can tell who is going to watch their shows.(I’ll be binging Luke Cage as soon as it drops)  Speaking of using analytics to personalize, TGIFridays has driven $150 million in revenues using virtual bartenders. And, the ultimate personalization tool, Facebook is facing an interesting challenge as teens have left the platform and the remaining audience skews less affluent and educated. 
Lots to learn, and ponder. Dig in and enjoy.
Frank
 

Articles:
The Netflix Binge Factory
The Netflix Binge Factory
Netflix is hiring everybody in and out of Hollywood to make more TV shows than any network ever has, and it already knows which ones you’ll like
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Boost audience engagement with a digital video strategy - Think with Google
Boost audience engagement with a digital video strategy - Think with Google
In the past year, it has tripled its YouTube subscribers, and watch time on its channel has grown 280%
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TGI Friday's AI-powered marketing drives $150 million (with virtual bartenders and more) | VentureBeat
TGI Friday's AI-powered marketing drives $150 million (with virtual bartenders and more) | VentureBeat
Fridays’ Mityas said the secret is connecting with each guest in a personal way. Mityas credits the digital agency Rauxa, which helps teach the AI to speak with guests in Fridays’ own voice.
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Marketing strategy vs tactics - why the difference matters | Smart Insights
Marketing strategy vs tactics - why the difference matters | Smart Insights
One major reason for the lack of action is that “new strategies” are often not strategies at all. A real strategy involves a clear set of choices that define what the firm is going to do and what it’s not going to do
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How to Develop a Successful Marketing Automation Strategy
But in another survey, 58% of marketers polled said that they were having trouble finding success with these tools due to “lack of an effective strategy
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Facebook’s biggest concern: teens are leaving – Monday Note
The social giant is no longer the preferred platform among teens. Even worse, it is now the network of the poor and less educated segment of the young population
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Podcast Episode:
The Science of Social Media - Listen to Buffer podcast episodes, see all the show notes
The Science of Social Media - Listen to Buffer podcast episodes, see all the show notes
Buffer makes it super easy to share any page you’re reading. Keep your Buffer topped up and we automagically share them for you through the day.
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Techstars Startup Digest Marketing Technology is curated by:
Pedro Ferreira Pedro Ferreira - International Director in the Media Industry Space
pedro.ferreira@startupdigestmail.com
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