Marketing Technology

By Pedro Ferreira

Let's Get Personal

#97・ Jun 18, 2018

6.96K

subscribers

112

issues

Issue #97 — View online — Suggest a link

Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Mary Meeker presented her internet trends report two weeks ago and Apple’s WWDC was last week. It seems like we were just celebrating NYE and the year is almost halfway over. How can a marketer keep all with all the exciting developments in marketing technology and still hit his numbers? Not to worry we have curated some exciting and thought provoking articles for you.

Netflix continues to develop great original content and their predictive analytics can tell who is going to watch their shows.(I’ll be binging Luke Cage as soon as it drops) Speaking of using analytics to personalize, TGIFridays has driven $150 million in revenues using virtual bartenders. And, the ultimate personalization tool, Facebook is facing an interesting challenge as teens have left the platform and the remaining audience skews less affluent and educated.

Lots to learn, and ponder. Dig in and enjoy.

Frank

Articles:

The Netflix Binge Factory

Netflix is hiring everybody in and out of Hollywood to make more TV shows than any network ever has, and it already knows which ones you’ll like

Read now | Share

Boost audience engagement with a digital video strategy - Think with Google

In the past year, it has tripled its YouTube subscribers, and watch time on its channel has grown 280%

Read now | Share

TGI Friday's AI-powered marketing drives $150 million (with virtual bartenders and more) | VentureBeat

Fridays’ Mityas said the secret is connecting with each guest in a personal way. Mityas credits the digital agency Rauxa, which helps teach the AI to speak with guests in Fridays’ own voice.

Read now | Share

Marketing strategy vs tactics - why the difference matters | Smart Insights

One major reason for the lack of action is that “new strategies” are often not strategies at all. A real strategy involves a clear set of choices that define what the firm is going to do and what it’s not going to do

Read now | Share

How to Develop a Successful Marketing Automation Strategy

But in another survey, 58% of marketers polled said that they were having trouble finding success with these tools due to “lack of an effective strategy

Read now | Share

The future of marketing belongs to hybrids, but don't call them unicorns - Chief Marketing Technologist

Instead of Unicorns, Recruit and Develop “Chimeras”

Read now | Share

Facebook’s biggest concern: teens are leaving – Monday Note

The social giant is no longer the preferred platform among teens. Even worse, it is now the network of the poor and less educated segment of the young population

Read now | Share

Podcast Episode:

The Science of Social Media - Listen to Buffer podcast episodes, see all the show notes

Buffer makes it super easy to share any page you’re reading. Keep your Buffer topped up and we automagically share them for you through the day.

Read now | Share

Techstars Startup Digest Marketing Technology is curated by:

Pedro Ferreira - International Director in the Media Industry Space
pedro.ferreira@startupdigestmail.com

Did you enjoy this issue?

Did you see something you think we should include in our newsletter? Suggest a link.

If you were forwarded this newsletter and you like it, you can subscribe here.

If you don’t want to receive this newsletter anymore, unsubscribe here.