Let's Get Personal

#97・
Marketing Technology
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Issue #97 — View online — Suggest a link
Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Mary Meeker presented her internet trends report two weeks ago and Apple’s WWDC was last week. It seems like we were just celebrating NYE and the year is almost halfway over. How can a marketer keep all with all the exciting developments in marketing technology and still hit his numbers? Not to worry we have curated some exciting and thought provoking articles for you.
Netflix continues to develop great original content and their predictive analytics can tell who is going to watch their shows.(I’ll be binging Luke Cage as soon as it drops)  Speaking of using analytics to personalize, TGIFridays has driven $150 million in revenues using virtual bartenders. And, the ultimate personalization tool, Facebook is facing an interesting challenge as teens have left the platform and the remaining audience skews less affluent and educated. 
Lots to learn, and ponder. Dig in and enjoy.
Frank
 

Articles:
The Netflix Binge Factory
Boost audience engagement with a digital video strategy - Think with Google
TGI Friday's AI-powered marketing drives $150 million (with virtual bartenders and more) | VentureBeat
Marketing strategy vs tactics - why the difference matters | Smart Insights
Podcast Episode:
The Science of Social Media - Listen to Buffer podcast episodes, see all the show notes
Techstars Startup Digest Marketing Technology is curated by:
Pedro Ferreira Pedro Ferreira - International Director in the Media Industry Space
pedro.ferreira@startupdigestmail.com
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