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Free Coffee For Your Data

Issue #103 — View online — Suggest a link
Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

We all know the story. Whenever we go online or use a digital platform for free, Google or another business is tracking all of our clicks and our personal information is for sale. All that data is great for marketers because we can more effectively target ads. What if we did that in the analog world? A coffee shop at Brown University is giving students free coffee in exchange for their personal information. The data is used to show them ads for products they may be interested in and potential employers host recruiting events at the cafe. I’m used to digitizing processes but I didn’t expect the opposite. NPR did a great job of covering the process.
That’s just one of the articles we curated in this latest edition. You can also keep up to date on the new marketing funnel, the latest trends in AR and VR and the geek out with marketing analytics team at Airbnb.
Dig in and enjoy.

No Cash Needed At This Cafe. Students Pay The Tab With Their Personal Data : The Salt : NPR
Understanding the new marketing funnel and user intent - Think with Google
YouTube rolls out more ad extensions, incremental lift measurement - Marketing Land
Experimentation & Measurement for Search Engine Optimization
Micro-Campaigns: Reframing Your Messaging Approach For Maximum Impact
5 interesting AR/VR projects in action | The Enterprisers Project
12 Tips to Get Your Site and App Ready for Black Friday/Cyber Monday
3 ways brands can beat Amazon at the loyalty game | SmartBrief
Techstars Startup Digest Marketing Technology is curated by:
Pedro Ferreira Pedro Ferreira - International Director in the Media Industry Space
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