Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Welcome Back! I don’t know about you, but I was disappointed with the Super Bowl ads. The NFL’s spot was my favorite with the Serena Williams Nike spot a strong second. Lots of people watch the game for the TV commercials but there is lots of interesting marketing technology complementing the ads. Domino’s launched a campaign that uses AI to identify pizza by photos and each of the AI assistants was prepared to discuss the game. I also found some interesting articles about retargeting’s effectiveness, the impact of Apple’s changes on VR/AR offerings and the dreaded last click attribution.
For AI assistants from tech giants like Amazon, Google, Apple, and Microsoft, the Big Game is a marketing blitz. It’s also when companies tend to roll out new features or highlight ways their assistants can appeal to sports fans
A recent study conducted by Magna, IPG Media Lab and ViralGains found that more than half of all ad impressions are wasted with standard video retargeting. According to The Sentiment Driven Consumer Journey, video ad journeys optimized with audience sentiment can double the consumer’s interest in the brand and likelihood to take action.
Apple appears poised to make it more difficult for sites to track iPhones’ and iPads’ motions and orientations in order to power web-based AR and VR experiences
Also keeping last-click efforts afloat? Company executives who fail to adjust those same marketers’ compensation or bonus structures away from last-click reporting.
The move has the potential to redefine how billions of people use the apps to connect with one another while strengthening Facebook’s grip on users, raising antitrust, privacy and security questions
