An AI Pizza Identifier for the Super Bowl

#109・
Marketing Technology
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Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Welcome Back! I don’t know about you, but I was disappointed with the Super Bowl ads. The NFL’s spot was my favorite with the Serena Williams Nike spot a strong second. Lots of people watch the game for the TV commercials but there is lots of interesting marketing technology complementing the ads. Domino’s launched a campaign that uses AI to identify pizza by photos and each of the AI assistants was prepared to discuss the game. I also found some interesting articles about retargeting’s effectiveness, the impact of Apple’s changes on VR/AR offerings and the dreaded last click attribution.
Dig in and enjoy!
Frank

Articles:
How Alexa, Siri, Google Assistant, and Cortana talk about the Super Bowl | VentureBeat
'It's definitely going to break things': Apple is prepping an iOS change that may hurt AR and VR advertising - Digiday
How Do Marketers Get Rid of Last-Click Attribution? - eMarketer Trends, Forecasts & Statistics
Zuckerberg Plans to Integrate WhatsApp, Instagram and Facebook Messenger - The New York Times
Techstars Startup Digest Marketing Technology is curated by:
Pedro Ferreira Pedro Ferreira - International Director in the Media Industry Space
pedro.ferreira@startupdigestmail.com
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