Apr 24, 2018

A Decade of Experiment in MarTech

Issue #94 — View online — Suggest a link

Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Hey there!

Hope you keep experimenting with your marketing campaigns. Here are some ideas, frameworks, and guides to help you go further.

Cheers!

Have fun this week,

Guerric de Ternay.

Articles:

A Simple Framework for Testing Your Social Media Ideas (+ 87 Ideas)

Learn the six simple steps of running social media experiments, and get 87 ideas, which you can start testing immediately.

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How People Read Short Articles [Original Research]

When people read short articles and blog posts online, what percentage of the content gets actually read? Do people read image captions? How many readers finish an entire article?

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A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com

Happy anniversary, dear martech readers. Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “a blog for marketing technologists.”

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How Much Does Social Media Influencer Marketing Really Cost

How much does influencer marketing cost? Here are some guidelines used by marketers, agencies, and influencers themselves.

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5 Critical Factors for Optimizing Luxury Ecommerce Sites

Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives.

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20 Best Social Media Monitoring Tools for Small and Medium Businesses

Easily find and join relevant conversations about your brand with these 20 best social media monitoring tools for small and medium businesses.

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Techstars Startup Digest Marketing Technology is curated by:

Pedro Ferreira - International Director in the Media Industry Space
pedro.ferreira@startupdigestmail.com

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