I’m having trouble believing that we are already in the week before Labout Day. It has been a busy summer for Canadian telecom policy issues and we are moving into the third week of a federal election campaign.
Price isn’t the only factor driving many consumer purchasing decisions, and telecom services are no different.
We know that quality and coverage are important factors as well. People are willing to pay more for faster speeds, greater reliability, and a host of other factors [see “Competition brings out the best”].
That isn’t to say price isn’t important. All else being equal, who doesn’t want to save money?
There seems to be some confusion about what the CRTC meant when it updated its service objective to include broadband in 2016.
The absence of a clear understanding of our national broadband objective has led to at least two flawed reports from researchers at Ryerson University and itmay be a contributing factor to communities adopting the flawed CIRA broadband test to measure the need for broadband investment in various communities.