Content design is closely related to many other tasks that arise around product and UX design. Usually, content design refers to the results of user research and it is about designing texts and words of any kind in a way that is helpful for the user.
Content designers should be part of the product design team, as their work has a huge impact on the user experience. A functional, accessible design is one thing, but without the perfect words, most users will still miss the best usability.
Daily work as a Content Designer
Establishing a content style guide to create consistent tone and voice of a brand. This is often done in collaboration with the product and/or marketing team.
Working closely with product team and developers to properly understand the product and be involved in ongoing implementations.
Microcopy writing. This involves wording for buttons, error messages and push notifications.
Writing texts for landing and product pages, emails and, depending on the area of responsibility, documentation.
Distinction to copy writing
The task of a copy writer is to market a product, among other things with storytelling.
As a UX writer or content designer, you don’t write blog posts or other marketing material. Your focus is not solely on the business side, but on the users. Therefore, your primary goal should be to design a product for the users and not to sell it.