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1 Idea Weekly Newsletter of Manoj Radhakrishna - Issue #6

1 Idea Newsletter
👋 Hey, I’m Manoj. Welcome to a subscriber-only edition 🔒 of my weekly newsletter. Each week I share one interesting find that could take you on an exploration and
learning adventure.

The Marketing Campaign That Changed Breakfast Forever
Hey There!
If you enjoy orange juice with your breakfast, you might be surprised to learn that you’re a victim of one of the best marketing campaigns ever.
Of course, orange juice is a popular breakfast drink on its own merits, but it might interest you to know that marketers have worked hard to make sure Americans think of the beverage when they think about breakfast.
Here’s how they did it:
Sangeet | Against the Tide
Do you enjoy a zesty glass of orange juice with your breakfast? 🍊

If yes, I have news for you...

You're a victim of one of the best marketing campaigns of all time.

Here's how OJ became the king of breakfast beverages worldwide:👇

= THREAD = https://t.co/9i4hFDk8Yt
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Alright, enjoy your Sunday
Manoj
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Manoj Radhakrishna
Manoj Radhakrishna @manojmandy

I created this newsletter to help you get curious and think differently. Each week I'll send you a different idea for exploration. Every issue includes something that caught my eye and helped me change, learn or grow.

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