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Semrush is going public — should you invest as a customer or shareholder? | The Blogsmith #132

Maddy Osman
Maddy Osman
Hey Listies,
Semrush is an all-in-one SEO tool frequently considered as a top choice alongside Ahrefs and Moz.
Semrush, Ahrefs, and Moz operate based on a solid data backend, each offering similar features for teams that handle multiple aspects of SEO.
But Semrush is perhaps best known for its keyword research and competitive intelligence tools.
Yesterday, Semrush filed for a $100 million IPO, cementing their position as a market leader for SEO software.
It’s an exciting move that shines a spotlight on this industry. The Semrush IPO presents an opportunity to get up to speed with the tool to determine if you should spend money with them as a customer or investor.
In the latest article for The Blogsmith, we’re sharing the latest and most exciting Semrush updates and how you can use them to improve your content marketing efforts:
  1. Step Up Your Keyword Research With the Revamped Overview Page
  2. Uncover Missed Opportunities With the Keyword Gap Tool
  3. Integrate Easily With Yoast
  4. Use Prowly With Semrush to Help With PR
  5. Follow Your Performance Using Position Tracking
  6. Analyze Your Content With ImpactHero
  7. Use Backlink Analytics To Banish Broken Links
  8. Dig Into Industry Trends With Market Explorer
  9. Make Data-Driven Decisions With Traffic Analytics
  10. Eliminate Technical Issues Using Site Audit
Do you use Semrush? Or are you thinking about it? I’d love to hear about your experience.
Until next time,
Maddy Osman, The Blogsmith

⌨️ From the Keyboard of The Blogsmith ⌨️
Semrush Review: 10 Ways To Take Advantage of 2020 Updates
The 8 Most Popular WordPress Page Builders Compared | RAIDBOXES
New App Alert: Everything You Wanted To Know About Clubhouse | Fanbooster
🌎 Around the World Wide Web 🌎
Chrome is Testing a Follow Button for Websites | WordPress Tavern
What’s That Link Worth? 7 Factors in Link Equity and the SEO Value of a Link | Andy Crestodina
Ask the Bartender: Frustrations and Finding the Right WordPress Block Plugins | WordPress Tavern
Finding Keyword Opportunities Without Historical Data | Moz
💁‍♀️ Slightly Off-Topic 💁‍♀️
How to turn your video off on Zoom—without anyone noticing | Zapier
Twitter announces paid Super Follows to let you charge for tweets | The Verge
The Real Reason Why You Sabotage Your Own Goals | Forge
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Maddy Osman
Maddy Osman @MaddyOsman

Weekly Content Marketing Roundup | The Blogsmith

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