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🍕 Did Domino's Just Change the Game for Loyalty Programs? 🍕 | The Blogsmith #88

Hey Listies, The latest statistics show that WordPress now powers one third of the internet. I don’t
🍕 Did Domino's Just Change the Game for Loyalty Programs? 🍕 | The Blogsmith #88
By Maddy Osman • Issue #88 • View online
Hey Listies,
The latest statistics show that WordPress now powers one third of the internet.
I don’t think this growth is going to slow down anytime soon. As such, knowing your way around the WordPress dashboard has become a more valuable skill than ever.
If you want to learn how to use WordPress for client or personal projects, my course, Teach Me How to WordPress, provides step-by-step walkthroughs that demonstrate how to make necessary website content and design changes, alongside guidance for using your website to accomplish specific business goals.
In honor of this new WordPress milestone, grab my course for $150 (regularly $197), for the rest of this week (ends Sunday, March 7 at 11:55pm MST), with code: WPISBEST.
In other news…
Have you seen the new Domino’s commercial announcing a loyalty program that rewards you based on consuming ANY type of pizza?
As you might imagine, there are many disclaimers and an ultimate limit for how many reward points you can rack up with this particular loyalty program. But the idea behind it is definitely interesting: forcing you to associate the concept of eating pizza with Domino’s through the act of earning loyalty points.
Marketers, take note of this sly psychological conditioning.
By creating a loyalty program that rewards desired behavior separate from making a branded purchase, Domino’s is changing the game. Perhaps other businesses will test out this new loyalty program marketing trend: ushering in value for consumers, at the same time.
I can’t wait to see what this might lead to in other industries, with different types of products. Truly, we’re living in the age of the consumer.
xoxo,
Maddy Osman, The Blogsmith  

Domino's Commercial: Points for Pies
Domino's Commercial: Points for Pies
🔎 Weekly UX Audit: Mountain Cravings 🔍
This week, I went through another Denver Bloggers Club blog: Mountain Cravings.
I was really impressed with this blog’s design and branding, so I focused most of this particular UX audit on finding ways to set expectations better and to clarify messaging.
The Blogsmith UX Audit: Mountain Cravings
The Blogsmith UX Audit: Mountain Cravings
⌨️ From the Keyboard of The Blogsmith ⌨️
How to Use Influencers When Promoting Your Brand | WordPress.com
Best WordPress Ecommerce Plugins (How To Choose + Your Options) | BigCommerce
🌎 Around the World Wide Web 🌎
7 Red Flags to Watch Out For When Auditing Your Link Profile | Moz
The Four Languages You Must Know to Understand WordPress | WPShout
17 Email Newsletter Examples We Love Getting in Our Inboxes | Hubspot
How to use FTP or SFTP to Manage Files on WordPress | WPMU DEV
💁‍♀️ Slightly Off-Topic 💁‍♀️
Kelly Rowland Doesn't Know What Excel is, Which Sounds Like a Dreamy Life | Mashable
Denver Business Threatens to Sue Woman Over Negative Online Review | The Denver Channel
Reading in the Age of Constant Distraction | The Paris Review
Amazon will now let Prime members pick which day to get their items delivered, and it's a stealthy way for the company to cut down on its fastest-rising cost | Business Insider
Did you enjoy this issue?
Maddy Osman

Weekly Content Marketing Roundup | The Blogsmith

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