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In other news…
Have you seen the new Domino’s commercial
announcing a loyalty program
that rewards you based on consuming ANY
type of pizza?
As you might imagine, there are many disclaimers and an ultimate limit for how many reward points you can rack up with this particular loyalty program. But the idea behind it is definitely interesting: forcing you to associate the concept of eating pizza with Domino’s through the act of earning loyalty points.
Marketers, take note of this sly psychological conditioning.
By creating a loyalty program that rewards desired behavior separate from making a branded purchase, Domino’s is changing the game. Perhaps other businesses will test out this new loyalty program marketing trend: ushering in value for consumers, at the same time.
I can’t wait to see what this might lead to in other industries, with different types of products. Truly, we’re living in the age of the consumer.
Maddy Osman, The Blogsmith