Hey Listies,
I’m really excited to share this week’s blog post.
It was a pandemic goal of mine to read through the entire Google Search Quality Rater Guidelines document, which Google provides as a resource to human Quality Raters.
The Quality Raters help Google to validate search results and their ability to meet the needs of searchers.
As such, there are a lot of useful gems within the guidelines for content marketers — if you’re willing to dig through all 175 pages that make up the current document, which was last updated in October 2020.
Luckily for you, I did it so you don’t have to.
But this article I’ve just published on The Blogsmith is brand new, sharing more in-depth examples (and screenshots from the guidelines).
- What Google considers as high and low quality content
- What E-A-T and YMYL are and how they impact your ability to rank in relevant search
- The impact of purpose and content freshness
-
Mobile searcher considerations, including understanding intent
At the end of the article, you’ll find a link to download my own highlighted copy of the Quality Rater Guidelines if you want to dig in even deeper!
I’d love to hear if you glean any insights to help create better content and a better user experience.
Until next time,
Maddy Osman
P.S. Join me
today at 11am MST for
#SEOChat — I’m hosting and we’re talking
all about content marketing!
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