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📝 Content Marketing Lesssons from Reading Google's Quality Rater Guidelines 📝 | The Blogsmith #129

Maddy Osman
Maddy Osman
Hey Listies,
I’m really excited to share this week’s blog post.
It was a pandemic goal of mine to read through the entire Google Search Quality Rater Guidelines document, which Google provides as a resource to human Quality Raters.
The Quality Raters help Google to validate search results and their ability to meet the needs of searchers.
As such, there are a lot of useful gems within the guidelines for content marketers — if you’re willing to dig through all 175 pages that make up the current document, which was last updated in October 2020.
Luckily for you, I did it so you don’t have to.
I recently presented on this topic for SearchCon, and wrote a piece for Search Engine Journal about what the guidelines tell us about UX.
But this article I’ve just published on The Blogsmith is brand new, sharing more in-depth examples (and screenshots from the guidelines).
  • What Google considers as high and low quality content
  • What E-A-T and YMYL are and how they impact your ability to rank in relevant search
  • The impact of purpose and content freshness
  • Mobile searcher considerations, including understanding intent
At the end of the article, you’ll find a link to download my own highlighted copy of the Quality Rater Guidelines if you want to dig in even deeper!
I’d love to hear if you glean any insights to help create better content and a better user experience.
Until next time,
Maddy Osman
P.S. Join me today at 11am MST for #SEOChat — I’m hosting and we’re talking all about content marketing!

⌨️ From the Keyboard of The Blogsmith ⌨️
Google’s Search Quality Rater Guidelines: Lessons Learned by Reading 175+ Pages
8 Lessons Business Leaders Can Learn from MLK | Bluehost
How To Pay Yourself When You Have An LLC | Hourly, Inc.
Announcing the Quantity vs Quality SEO Challenge | Patrick's Programming Blog
🌎 Around the World Wide Web 🌎
Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021 | BuzzStream
Your Rankings Have Dropped – 10 Things to Do Now | Search Engine Journal
Consistent content - why it's important and how to maintain quality standards | GatherContent
A quick way to learn more about your search results | Google
💁‍♀️ Slightly Off-Topic 💁‍♀️
Porter Novelli's 2021 Business of Cancel Culture Study
Why Social Media Is So Good at Polarizing Us | WSJ
FreezingCam - Freeze your webcam during video calls | Product Hunt
MarketMuse | Exclusive Offer from AppSumo
Please note: this newsletter contains affiliate links for products I use and love to improve my business.
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Maddy Osman
Maddy Osman @MaddyOsman

Weekly Content Marketing Roundup | The Blogsmith

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