Is it just me, or do you also have to take every “news” item on your newsfeed with a grain of salt?
In far too many cases, clever, clickbait headlines misrepresent actual events. In response, who can resist the allure of expressing what seems like reasonable outrage in the comments section?
The problem is when you do this but you didn’t actually read the article.
More often than not, the actual story ends up being a bit different than whatever a social media teaser seems to suggest.
The issue with what amounts to sensational, untrue copy is that it’s simply unethical.
People take it at face value, then pass on ideas that simply aren’t true — perpetuating inaccuracies around how people and events are perceived.
If you use your marketing powers for evil, to cause harm to your customers by influencing them to act on or share news that isn’t true, considering your license to practice revoked.
That’s not how we do things around here.
For everyone else, here’s how we can make more trustworthy content:
- Don’t link back to the third-party website where you found a statistic — trace it back to it’s original source.
- If you have a bias, disclose it. Make it clear when you’re stating an opinion vs stating a fact.
- Share a story worth reading. Increase trust with proper spelling and grammar.
Trust your gut. If something in source material seems off, find other reputable news coverage to compare it with to gauge authenticity.
I’ll always keep it real with you.
The majority of the articles shared in the rest of this newsletter call out brands that have been acting shady recently.
Until next time,
Maddy Osman, The Blogsmith
P.S. Tickets just went live for WordCamp Denver
. I’ll be speaking on the Beginner/User/Blogger track about my step-by-step keyword research process. Come listen
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