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👍 Are You an Ethical Marketer — or Just a Creep? 🤢 | The Blogsmith #109

Hey Listies, This past week has been my most productive since the loss of my dad. It was like a switc
👍 Are You an Ethical Marketer — or Just a Creep? 🤢 | The Blogsmith #109
By Maddy Osman • Issue #109 • View online
Hey Listies,
This past week has been my most productive since the loss of my dad. It was like a switch turned on this weekend. Suddenly, I was back in the game.
This forward momentum has propelled me through today and I’m feeling a lot more fulfilled with work as a result.
I had a lot of positive, warm fuzzy responses to the topic of my last newsletter, so I decided to flesh it out as a blog post for my website. Thanks to everyone who took a moment to share their feedback. ❤️
In other news:
I recently watched the Cambridge Analytica documentary (The Great Hack) on Netflix and damn.
I’ve written articles for clients about Facebook’s privacy issues, yet still didn’t fully realize the impact of this particular situation until digging into this investigative tale.
In the documentary, a past Cambridge Analytics employee, Brittany Kaiser, gives viewers access to privileged company documents.
Hearing the way Cambridge Analytica talks about themselves is a bit upsetting. Specifically, they describe themselves as a behavior change agency.
As marketers, it’s our job to influence behavior. To give people a push towards making decisions that they were already thinking about making.
But I’m going to have to draw the line at changing behavior. Especially if that change is intended to cause harm.
The Great Hack shares an example of a political campaign where Cambridge Analytica effectively convinced a specific population not to come out and vote — which helped their candidate win.
[Check out the video below this section for more details]
That should scare the hell out of you. I know it scares me.
We’re just lucky that Cambridge Analytica was called out and investigated before they caused even more damage.
Here’s the bottom line:
I don’t want to sell people something they don’t want — do you?
There’s a fine line between influencing and changing behavior. It’s our job as marketers to properly toe that line for the good of the audiences we serve.
So let’s hold each other accountable for upholding ethical standards.
Until next time, 
Maddy Osman, The Blogsmith

Watch how "a behavior change agency" successfully works to "increase apathy" and secure the win for their political candidate client.
Watch how "a behavior change agency" successfully works to "increase apathy" and secure the win for their political candidate client.
⌨️ From the Keyboard of The Blogsmith ⌨️
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Please note: this email may contain affiliate links for products I use to make my business better.
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