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Bookshelf #022: Revenge Effects, Side Hustles, The Internet, & Risk

Hey friends, hope all is well. This week, I published a new video on Youtube explaining some fancy wa
Bookshelf #022: Revenge Effects, Side Hustles, The Internet, & Risk
By Dalton Mabery • Issue #22 • View online
Hey friends, hope all is well. This week, I published a new video on Youtube explaining some fancy ways to use iOS 14 automations to keep yourself accountable.
You tell your phone, “If I snooze or stop my wake-up alarm, send a text message or Tweet.” If that happens, your phone will automatically Tweet something or send the text you decide, keeping you accountable through social pressure. This idea was inspired by Thomas Frank.
I also updated my book notes on Outliers and Range.
Now, on to The Bookshelf!

Learn from the Legends - Noah Kagan
Noah Kagan was employee #30 at Facebook, #4 at, and founded AppSumo, a software company for discovering other softwares.
His Advice on Learning to Ask
It’s daunting to ask someone of authority for things you wish for - enter Noah’s coffee challenge.
The next time you order a coffee, just ask for 10% off. “Go up to the counter and order coffee. Then, just ask for 10% off. The challenge can seem kind of silly, but the whole point is that -in business and in life - you don’t have to be on the extreme, but you do have to ask for things, and you have to put yourself out there.”
His Advice on Time Management
If you want to learn, you have to schedule time to learn. If you want to create, you have to schedule time to create. If you want to speak, you have to schedule time to speak.
You’ll never “find” time. You have to make it.
Tim Ferris schedules Wednesdays from 9:00 am to 1:00 pm time to create - film podcasts, write articles, or other creative outputs. Noah Kagan schedules every Tuesday from 10 a.m. to noon for nothing but “Learning.”
On Technology
I’ve never come across the term “revenge effects” before, but after reading this article, I’m identifying them everywhere.
The term comes from a book by Edward Tenner called Why Things Bite Back: Technology and the Revenge of Unintended Consequences. Tenner claims that oftentimes technology solves one problem and creates new, worse problems at the same time - revenge effects.
What most people don’t consider when embracing a new form a technology are the second and third-order effects technology will have on their life. For example, the introduction of smartphones made people more connected. This made it easier to get work done from anywhere. But it also meant people had less of a work/life balance which can negatively influence their health and marriage.
This article is by Farnam Street called, “When Technology Takes Revenge”.
On Side Hustles
One of the most lucrative online businesses is selling courses. But you don’t have to be creating the course to make money hand over foot from them.
This guy on Twitter (I think his name is Du) explained in an extensive Twitter thread how to do just that. He knew course creators wanted to sell their online courses, but didn’t have the time to call everyone who had questions/concerns.
So, he took on that roll.
He spun up a simple landing page for anyone who was interested in taking the course. That person would book a call with Du (maybe 5-10 mins). Du would answer any questions and hesitations they had about buying the course.
For each person who bought the course that talked to Du, he received a percentage of the profit. He’s working ~1-2 hours a day and the course creator is selling 2-5x as many courses as they were before.
It’s a win/win and a great leverage opportunity.
On Assessing Risk
Have you ever wondered what goes into a decision process when sending humans into space?
No? Oh, well skip this then. But I thought it was fascinating!
NASA, the government organization who is hiding life on Mars and aliens from us, incurs a lot of risk with the work that they do. So naturally the developed a framework to help them assess risk and make a plan.
The NASA Risk Matrix is a “graphical representation of the likelihood and consequence scores of a risk.” They pose the question with a formula: “Given that [CONDITION], there is a possibility of [RISK] adversely impacting [ASSET], thereby leading to [CONSEQUENCE].
To read more about the risk matrix and how to apply it in your own life, read this article by Ness Labs.
On Leveraging the Internet
No matter what your opinion is on “hustle culture” you have to give credit where credit is due - Gary Vee knows his stuff. This interview is from 2010 and Gary is preaching on the impact the internet has and how influence is going to be leveraged by people who create and use the internet, no matter their skill.
The full interview is two hours long, but this 8 minute segment can wet your palette a little bit.
End Note
If you’ve enjoyed this newsletter, mind sending it to a friend? You can send them here to sign up. I try to make it the most informative and witty email you receive each week.
If you want to support The Bookshelf and some of my other content, you can do that here.
As always, if you stumble across any interesting books, articles, or podcasts this week, send them my way. I love discovering new resources I wouldn’t have typically come across.
Have a productive week,
P.S. Interested in sponsoring The Bookshelf? Reply to this email and let me know.
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Dalton Mabery

I'm Dalton, a 21-year-old on a journey to find the intersection between Church and technology. I'm an avid reader and every week I send out a newsletter about what I learned in the world of technology, productivity, books, articles, or podcasts.

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