Happy Friday! I’m writing to you from the eerie state of California. It’s crazy how many fires are burning across the West Coast right now, but I hope everyone is staying safe. Let’s jump into this week’s content.
One of the biggest reasons people don’t create is because they can’t think of any ideas. Maybe they’re afraid of creating something that’s already been made, or they have an idea, they just don’t think it’s good enough to publish. Well, not anymore.
The Endless Idea Generator
I came across this concept in the book I shared last week, The Art of Business and Online Writing. It’s three simple prompts to ask yourself to ensure an endless batch of ideas.
Step 1: What Type of Content is This?
There are five main types of content:
- Actionable Guide
- Curated List
Once you have chosen the type of content, you move to understand the “why” behind the piece.
Step 2: What Idea Am I Communicating Within This Piece of Writing?
- Explanation (When/Where/How/What/Why Something Happens)
- Habits (To Achieve a Destination, Goal, or State of Being)
- Mistakes (Keeping Your From Achieving a Destination, Goal, or State of Being)
- Lessons (Learned in Pursuit of a Destination, Goal, or State of Being)
- Tips (That Can Help You In Your Own Pursuit of a Destination, Goal, or State of Being)
- Stories (That Symbolize Or Explain Some Aspect of The Pursuit of a Destination)
- Timely Events (That are relevant to the TA Knowledge, Awareness, or Pursuit of a Goal)
Now that you have narrowed down the type of content you want to write and the idea you want to communicate, simply explain why you’re the right person to write about it.
Step 3: Why Me?
- Credibility #1: “I am an expert on this topic. Here’s what I think.”
- Credibility #2: “I went out and talked to experts. Here’s what they all think.”
- Credibility #3: “I’m just sharing my opinion, but my opinion is the most articulate.”
When you combine these three steps, you get a very easy (and replicable) equation for consistently creating high-quality, high-performing content.