Apple is going head to head with a new email service called, “Hey”. Hey is built by Basecamp and takes a revolutionary approach at how your email inbox operates to make it more organized and less distracting. When originally submitted to the app store, you could download the app but had to go to the website to pay the $99 per-year subscription.
This is against Apple’s rules apparently because it’s a bad user experience to download an app and not be able to use it. However, In-App purchases come at a 30% cut for Apple, which everyone thinks to be the real reason they wont let the app stay.
Apple gave the founders a chance to either change the app, or they remove it from the App store. It’s like high school drama all over again.