The Growth Grind

By Maarten Van den Bossche

Time, Experience & Material ⏰ - The Growth Weekly - Issue #16

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The Growth Grind

April 26 · Issue #16 · View online

Your update on Growth news! 🚀


Hi you! 👋🏻
Sorry for the silence on my part. I’ve been spending some time exploring Vienna and Budapest which I can both highly recommend.
What have you been up to lately?
Let me know!
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Made a friend on my Vienna & Budapest trip. Thought I'd introduce you. 😁
Made a friend on my Vienna & Budapest trip. Thought I'd introduce you. 😁
Growth Strategy 🚀
1/
You should know by now that growth is the result of an equation rather than a single ‘trick’ or ‘hack’. Peter Fodor from AppAgent really summarized it right in his blogpost after getting asked ‘Could you grow my app?’.
Mobile app growth strategy that actually works Mobile app growth strategy that actually works
2/
If you would like to go more in depth on these topics, I’ve written a Product Growth Guide a while back. It takes you through these different subjects and gets you started!
Download the Product Growth Guide | In The Pocket Download the Product Growth Guide | In The Pocket
3/
Do you know how to grow products? Then Slow Cabins is looking for you. The Belgian-based company is looking for a growth hero and as you are reading this chapter, you could very well be interested. 😉
Slow Cabins is looking for a Growth & Community Manager Slow Cabins is looking for a Growth & Community Manager
Creation Cost 💰
4/
“15 hours? But your estimate said 14!”
Recognizable? Estimation rarely get treated for what they are. Erik Bernhardsson has taken it a step further. He made a statistical model that shows why developers are good at estimating the median time needed, but not the mean.
Why software projects take longer than you think – a statistical model · Erik Bernhardsson Why software projects take longer than you think – a statistical model · Erik Bernhardsson
5/
Now it’s getting more and more mature, content marketing has to obey the rules of business as well. What does it cost to make content and what does it bring to the company? And how does this change over time. This blog by Alex Birkett tells the story in the most elaborate way I have seen in a while.
The Economics of Content Creation (or Why Most Roundup Posts Are Awful) – Alex Birkett The Economics of Content Creation (or Why Most Roundup Posts Are Awful) – Alex Birkett
6/
And what if you’re very much dependent on content but are not creating it yourself? Instagram has to scout talent, grow them on their platform and then keep them there.
Instagram needs stars, and it’s built a team to find them - The Verge Instagram needs stars, and it’s built a team to find them - The Verge
Podcast of the Week 🎧
In this podcast, Dani Hart tells about growth teams. How to structure them, how to lead them and what you can learn from her experience.
How to run your growth team with Dani Hart, former Head of Growth at GrowthHackers (Podcast)
Let me know what you think!
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Do you have any suggestions? Send me a reply. 📩
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