The goal with working on retention is twofold:
- Make the first drop in retained users less deep.
- Flat out the curve after the first drop, keeping it steady.
So the first thing is to onboard your users well, make them perform the critical action that kept other users coming back. Second thing is running the marathon and delivering this core value time after time.
Andy is a real master in using messaging strategies to increase retention rates. He has done so for products like Soundcloud and Headspace. Want to know how he works? It’s in the link below.